Doing Business in China

SWOT Analysis:

Strengths

* Well-known brand identity and image

* Majority market share

* Recognized for Quality and Service

* Low Employee Turnover

* Employee Satisfaction due to competitive compensation and benefit packages

* Global presence

* Focus On Customer Satisfaction

* High Visibility Locations

* Innovative - extensive R&D for Equipment/Technology

* Convenient

* Drive-Thru Stores

* Comfortable Ambiance

* Internet Access (Wireless)

* Non-smoking Areas

**Workable marketing strategies that made thecompany well know before venturing to China

**Had join venture with other famous brand, for exampleMACDONALS to market Starbucks brand

**Cash Flow

Investors -----Starbucks committed to their investor with a goodreturns, this had attracts more investor in.Starbuck was financial strong and stable beforemoved to China market.

Cash-----Cash been managed properly for furtherdevelopment/RND on the product and also thetechnology improvement

Weaknesses

* Over-saturation of the market

* Expensive Products

* Lack of diverse music selections

* Reliance on beverage innovation

* Financial Problems in some international stores

* Government regulations and relations

* Seasonal fluctuations in sales

* Over-Reliance On Domestic Stores

* Negative corporate image in Ecuador due to relations with coffee growers

* Lack of expansion

* Lack of customer acceptance of new products in existing and new markets

* Non-smoking Areas

Opportunities

* New Market Opportunities Internationally

* Franchise Opportunities

* Health drinks

* Organic drinks

* Energy