Dunkin' Donuts Franchising

Dunkin' Donuts is a business in food retail. They are the world's largest coffee and baked goods chain. Dunkin' Donuts have been in business since 1950 and have been franchising since 1955. This franchise serves more than 2 million customers a day. Dunkin' Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as bagels, breakfast sandwiches and other baked goods (https://www.dunkindonuts.com/aboutus/company).

For the Site location our primary option would be where the Bus Stop used to be; now there is a Radford University parking lot. This site fulfills all the needs placed on by the Dunkin Doughnuts Inc., making it a 100% location. Some other suggested sites are the 7-11 and Wal-Mart areas.

It is important to look at consumer usage and future trends before entering into the market. Dunkin Donuts is part of the snack shop market. The snack shop market had almost 10 billion is sales worldwide in 2003 alone. ). Snack shops have an advantage because they are popular among all consumer groups. Dunkin' Donuts has retained a consistent database of customers, while also gaining additional consumers through the progression of time and emergence of newer markets.

In the New River Valley, franchisors have come to a consensus of key distinct markets for business that include local university students and staff members. Each different product has its own appeal to the different ranges. Everything will be relatively cheap to allow for maximum purchasing. This will be appealing to the students that live on a relatively as well as the surrounding city residents on a low budget or income.