Effective Marketing Strategies

If you're developing a marketing plan or need persuasive marketing letters, business proposals, public relations techniques , or other effective marketing strategies, we offer a wealth of free marketing ideas, sales and marketing tips, and web marketing resources to help fuel your business growth. Among the marketing strategies, templates, and other tools we feature on Marketing Survival Kit are professionally written sales letter templates, real estate marketing letters, business proposal templates, 105 sample proposals, persuasive sales scripts, and the Small Business Marketing Bible, an informative business marketing manual that reveals dozens of powerful small business marketing strategies and techniques that can help you generate more sales, more sales leads, and more sales referrals.

Small Business Marketing Tip #1: Gain Customer Confidence. Customer indecisiveness, skepticism, indifference, or confusion are among the top sales killers in the business world. It's up to you to project an image of experience, quality, dependability, excellent customer service, and/or added value to your prospective customers in order to win their confidence and overcome sales objections. If you haven't clearly communicated the advantages and solid reasons for them to do business with you, then they'll be hesitant to commit and the sale will go to your competitor.

Marketing Tip #2: Penetrate awareness of your target audience by using integrated marketing strategy, which in many cases would include a well-planned website marketing strategy. Stated simply: the more ways the public hears about you, the better your chances are for achieving brand recognition, credibility, and greater market share. Effective marketing strategy is partly the result of exposing your target audience to your name and your selling points (unique selling proposition) as often as possible (frequency), in as many ways as possible, and as cost-effectively as possible.