Essay

'Moveable type' is collaboration between New York based artist Ben Rubin and Mark Hansen, Associate Professor in the Department of Statistics, University of California at Los Angeles. The artwork is accessible to public and located in the central corridor of the New York Times Building's ground floor lobby. It consists of 560 displays of small digital screens which are arrayed in two grids of seven rows and 40 columns each.These displays reflects live feed, regular summaries of online page views and the complete archive back to 1851 by The Times.

Not only portraiting The Times success , by displaying the information of The Times's 150-year archive in a constant state of change in 3 minutes in written English, which is global language but also showing the diversity of cultural and historical reflection.By using text, one of the most significant tool of communication, 'moveable type' displayed the picture in big scale which consists of smaller frames ( NS)

the beauty of the artwork is the the extraction of history to be displayed on 560 screens, ( associate with commerce , a way to celebrate The Times 's reputation)

Public reaction to 'Moveable type'

Broaden up to people tolerance and acceptance, why traditional art have only few forms such as painting ,sculpture, then printing, then why it become global, industry.

Cave painting would be one of those first forms of communication or method to share one self's visualization to other yet had not crossed beyond the individuality . It is also the early form of recording the history , remarking the notion of time.

Old master's paintings ( about mythology , church and christian scenario ,wars , and its historical events , conflicts and issues . the concept, which is reflecting the spectacle , of things been happening in concious and profound methods or techniques , vary in many kinds of medium but still in the region endemicity with national culture.When it comes to today art which can be generalized as contemporary art, modern art with cyber culture.

Anything can become subject to art: social issues, environmental issues, private life.

the artist always reflect current reality and the society

Traditional art creating cultural and historical origin study.

'Twelve' by Barbara Kruger is a large scale video installation of twelve short scenes, written by Kruger, performed by actors and projected on opposite sides of the space to each other.The work is located in a room and consists of the images of a video projected simultaneously on all four walls. There are twelve different stories with different dialogues. Nine of the twelve scenes occur at the same time in a mealtime setting. Each scene run from six seconds to two minutes, and the whole thing