Sales representative: To analyze demand of the product in an area from targeted segments and potential of the retail chain, establish relationship with retailers
Technical Sales person: To explain the POD of the product to the consumer visiting the retail shop
Pre Sales team: Analyze various digital channels and generate leads for DSF
Call Center representative: Answer customer queries
Solution Providers: Subject matter expert assisting both headquarters and consumer
Direct Sales force: Responsible for direct personal selling
Promotion Strategies
For mass media products: Campaigns to educate the consumers about the nutritional value of drinking water and how it is good for health
For High end products: position Sales person as solution provider and expert advisor
Sales person retention strategies
To keep sales people charged and challenged below are few schemes which could be introduced:
Aggressive incentives on basis of targets
Dream team creation: High potential sales person who achieves extra ordinary sales targets gets an opportunity to grow in core leadership roles
Franchising with partners will help to reduce both work load of sales force and dependency on DSF
Sales team size:
On basis of workload approach the sales team size is estimated as below:
DSF personal: Target audience: 25000 HH and 100 corporates
