Everybody Sells

Life is about selling. It may not be your main job function, but people are constantly selling. Selling is one element of marketing, which is the process of developing a product or service offering, communicating the benefits through promotions and managing the ongoing exchange of value with targeted customers.

People sell their ideas every day, whether it is to their friends, their co-workers, their teachers, or their managers. They sell themselves within whatever field they have entered, always working to show that they are the ones who should be considered for the next project or the next promotion. Also in dating, listening more than talking, understanding needs, qualifying, proving your worth, becoming a valuable partner; the parallels go on and on. Selling is very important because selling is about leading. Selling is about moving people to action. People need to be led. Not only do people need to be led, we want to be led. Think about it, when you make a purchase don’t you want the person you are speaking with to lead you to make the correct purchase? Yes, we want to make the correct purchase. Next is, Whether we earn a living from what we do or not, if we hide our talents and capabilities from others and no one knows about us or what we are capable of then how can we be of service and earn what we are worth on any level?

Everybody sells. It’s whether or not they admit it and, more importantly, embrace it that can determine the ultimate results. “Selling is everybody's business and everybody lives by selling something.”