Feasibility Study Gym
Essay by omarized • December 7, 2012 • Case Study • 5,475 Words (22 Pages) • 2,344 Views
Fitness World Business Plan
Feasibility Study
Ashley Sides
Erin Moore
Robert Dudley
Stephanie Ulan
I. The Business
A. Executive Summary
Fitness World will be located in Farmville, Virginia. Our specific purpose is to
provide fitness programs to our members located in the area. Fitness World promotes
long term lifestyle changes for our patrons through exercise and nutrition for their all
around wellbeing. With all of our unique features, services, and amenities this company
will be truly successful generating growth, revenue, and independence for all the its
initial founders.
B. Description of Business
Fitness World is located in Farmville, Virginia at 300 South Main Street. The
companys potential clientele will be able to contact the facility for more information at
434.304.4630. Fitness World is considered to be a professional fitness and related
service provider. It will open up as a limited liability company that provides its
customers with a state-of-the-art fitness center satisfying the needs and desires of each
individual member. The company will offer an assortment of updated, universal
equipment with a variety of features to ensure the highest quality workout for all of its
customers at an adequate price. The members of Fitness World will be able to work out
at their own free will or have the option of following one of our detailed workout plans
for both men and women. Membership of Fitness World, LLC will be divided amongst
the four founders and initial investors. This includes Ashley Sides, Erin Moore, Robert
Dudley, and Stephanie Ulan. The executive board of Fitness World will also be working
closely with a board of business advisors. These advisors include a local insurance agent,
the Small Business Administration for our basic 7(a) loan program, a lawyer, as well as
an accountant who is Erin Moore who doubles as the Executive Vice President of
Marketing. The executives of Fitness World plan to open the doors to this one-of-a-kind
fitness utopia in January of 2006. Opening the facility in the following year will ensure
better preparation and anticipation of any unexpected events.
Mission Statement
It is the mission of Fitness World to provide the public and other fitness
professionals with advanced fitness equipment and the most sophisticated training
programs in the industry. It is the companys goal to supply a facility where the customer
can expand their physical fitness skills with the assistance of a professional team,
challenging and encouraging members to reach their personal fitness goals.
Objectives
* To provide opportunities to advance and maintain the health and wellness of the
staff and the surrounding community.
* To offer a variety of exercise programs to encourage patrons to make changes for
a healthier lifestyle.
* To provide individual attention to members encouraging wellness through fitness
testing, evaluations, health screenings, exercise programming, and personal
training instruction.
* To encourage the art and science of strength training and bodybuilding.
* To provide quality service to members with a distinguished reputation as being a
superior training facility to any competitors in the area as well as in the industry.
C. Ownership
Fitness World is a Limited Liability Corporation based on tax advantages and
liability protection. It is operated by its members, Ashley E. Sides, Erin E. Moore,
Robert R. Dudley, and Stephanie Ulan, with proportioned percentages of membership
based upon initial startup contributions. Ashley Sides, the President/ CEO of Fitness
World, whose initial contribution of $50,000 earned her 35% of this LLC. Her
responsibilities and duties consist of creating and communicating a vision for the future
of Fitness World, establishing a work environment that inspires employees to succeed
and support the improvement of fitness services, oversee the development of action plans
associated with Fitness Worlds predetermined goals and purpose, enforce and support
the commitment of excellence throughout all employees, as well as directing the entire
range of activities of the company. Erin Moore, the Executive Vice President of
Marketing and Accounting, contributed an initial investment of $40,000 which earned her
25% of this LLC. Her responsibilities and duties in this position
D. Personal/Skill Sets
Ashley Sides will be Fitness Worlds President. This position was based upon her
Education background; MBA from
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