Fee or Free - Decide on What You Want to Achieve

Your reasons for conducting a seminar will vary. Seminars may be used to sell an idea, promote a company or introduce a product. Some seminars are also used to recruit people. This can be a very rewarding and lucrative business, capable of bringing in excellent revenues once you become an established speaker. So should you charge a fee or should you offer your seminar for free? Let's examine the options and how you can still benefit from either one.

Decide On What You Want To Achieve.

You never try to organize a seminar without any idea what type of results you expect out of it. Then and only then can you decide whether to charge a fee or offer the seminar for free. The money part of conducting a seminar should also be part of your strategy. If you study seasoned seminar speakers closely, you'll see that they don't charge nothing for no reason. Unless they're doing it for charity, they are sure to get something from it. And if they do charge a fee for their efforts, they also do so based on a careful strategy.

Conducting Seminars For Free

There are several reasons why you might want to offer seminars without charging the participants. If you have a product you want to introduce, for example, a book, an e-book, a gadget, a new diet solution, etc., you could conduct a free seminar and still get something in return.

A very efficient method of promoting your product is by conducting a seminar that is related to the use of your product. If your product is a book about jungle survival, for example, you can conduct a seminar about the topic for free and then offer your book for sale afterwards. Once you get your audience interested during the lecture, they will be forming a beeline to your product display table or kiosk to learn more and make a purchase. This is how you'll get paid. If you can get enough people to buy your product, all the expenses related to your seminar will be covered.

Conducting Seminars For A Fee

This is the route that many of the most successful speakers and consultants have taken, to excellent results. Seminars can cost anywhere from $50 to $1,000, depending on the length of the event, the speaker and the topic. Seminars that offer hands-on sessions and workshops and those that last for two or three days also cost more.

Should you decide to charge a fee for conducting a seminar, there are several things you should consider. These are:

The Value Of The Topic

What will your audience get in exchange for their money? Is it valuable or useful enough? Is it something that they can readily implement after the seminar? Is it based on facts? Is it legal? Is the fee you charge commensurate to what they