Feminere

Introducing a New Business:

FEMINERE

Submitted To:

Iffat Tarannum

Lecturer

BRAC Business School

Submitted By:

Hridita Afsana (14104044)

Syeda Samora Bakht (14104031)

Mohammed Fuad Zibran (14104123)

9 April 2015

Letter of Transmittal

April 9, 2015

Iffat Tarannum

Lecturer,

BRAC Business School

BRAC University

Subject: Submission of Term Paper.

Dear Miss,

We are pleased to submit the term paper that you asked for and gave us the authorization to work on “Starting a New Business”. This term paper is an essential part of our course and we tried our best to work on it carefully and sincerely to make the report informative.

The study we conducted enhanced our knowledge to make an executive term paper. This term paper has given us an exceptional experience that might have immense uses in the future endeavors and we sincerely hope that it would be able to fulfill your expectations.

We have put our sincere effort to give this report a presentable shape and make it as informative and precise as possible. We thank you for providing us with this unique opportunity.

Sincerely yours,

Hridita Afsana (14104044)

Syeda Samora Bakht (14104031)

Mohammed Fuad Zibran (14104123)

Table of Contents

Letter of Transmittal iii

Executive summary vi

1.0 Introduction 1

2.0 Mission statement 1

2.1 Vision Statement 1

3.0 Porter’s Five Forces Model 1

3.1 Threats of new entrants 1

3.2 Threats of substitutes 1

3.3 Bargaining power of buyers 2

3.4 Bargaining power of Supplier 2

3.5 Current rivalry 2

4.0 SWOT Analysis 2

4.1 Strengths 2

4.2 Weaknesses 3

4.3 Opportunities 3

4.4 Threats 3

5.0 Types of Corporate Strategies 3

6.0 TYPES OF PLANS 4

6.1 Strategic Plans 4

6.2 Operational Plans 4

6.3 Long-term plans 5

6.4 Short-term plans 5

6.5Specific Plans 5

6.6Directional Plans 5

6.7Single-use Plan 5

Standing Plans 5

7.0 Designing Organizational Structure 5

7.1 Work Specialization 6

7.2 Departmentalization 6

7.3 Chain of command 7

7.4 Span of control 8

7.5 Centralization 8

Decentralization 8

7.6 Formalization 8

8.0 Human Resource Management 9

8.1 Recruitment Sources 9

8.2 Selection Process 9

8.3 Compensations and Benefits 10

9.0 Motivational factors for my employees: 10

10.0 Future plan 11

11.0 CSR responsibility 12

12.0 Social Responsiveness 13

13.0 Conclusion 13

14.0 Appendix: 14

Reference: 14

Executive summary

Women are always beauty conscious and hair style plays the most important role in everyday life. Our company, FEMINERE, brings the most enhanced and stylish three in one hair straightener which every woman wants to use. The purpose of the straightener is to color, straight and curl your hair. We are the first company which is introducing color in a starightener. Our targeted customers are those women who are busy in their everyday life and want to have a trendy look but are unable to go to parlor. They can get professional look at home easily. In the very beginning of the report we have mentioned about the mission and vision statement of the company. It will be introduced in the market with the help of various promotional displays and advertisement as well as with a good management system. As this is a new business, in this paper, we are mainly focusing on Porter’s five forces model. Then we have also conducted SWOT analysis of the company to see company’s strength, weaknesses, opportunities and threats. Additionally, we have discussed the corporate strategy of our business. We have explained the types of plans which our organization will follow. After that we have described the work specialization of our organization, different departmentalization, chain of command that our organization will follow, span of control where managers can control the employees efficiently and effectively, centralization and decentralization, and finally formalization. Afterwards we briefly