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02. Apple Computer, 2010

1. Historically, what were the Apple's major competitive advantages?

2. Analyze the structure of the personal computer industry over the last 15 years. How have the dynamics of the PC industry changed?

3. Evaluate Apple's strategies since 1990.

4. Has Jobs finally solved Apple's long-standing problems? Is the iPod different?

03. The Walt Disney Company

1. Why has Disney been successful for so long?

2. What did Michael Eisner do to rejuvenate Disney? Specifically, how did he increase net income in his first four years?

3. Has Disney diversified too far in recent years?

04. Shinhan Financial Group (A)

1. Why did SFG want to by Chohung? Was this part of a reasonable strategy, in light of the state of the two banks and the Korean banking industry? For example, having received immediate visible employee resistance, should they have gone forward?

2. From your knowledge of the problems of merger integration, especially the examples of "Troubled Marriages," what issues should Shinhan be concerned about? What should be their primary "area to watch" in the integration process? Does Shinhan have the right structure and systems in place to deal with them?

3. Consider the speed of integration and the sequence of change activities. Should this be faster or slower? Were the right choices made between short-term and long-term actions? Did they find the right balance of operational and cultural integration?

4. What additional activities might Shinhan consider?

05. The Renault-Nissan Alliance

1. What is the rationale for the alliance? What strategic value does this bring to either side?

2. Comment on the nature of the fit between the two firms. Please be sure to examine multiple dimensions.

3. What were the key steps involved in implementing the Nissan Revival Plan? What were the critical elements that made implementation successful?

4. Identify some of the key lessons about international deals that can be drawn from the experience of these firms.

5. What strategic challenges the alliance faces?

06. Euro Disney

1. Asses Disney's decision to build a theme park in Europe. How can such a decision be evaluated and was it a wise one?

2. What is Euro Disney's target market? And what are the implications for the development and organization of the park?

3. What aspects of the traditional Disney theme park