Food Panda

Introduction

Technology and digitization has not spared any industries in this 21st century and the impact of this have changed our living style with greater convenience and easiness in all aspect of human being activity including the way of final products especially food been delivered to them. This production of service has given more savings in terms of time and cost to the consumer and parking issue in busy cities while coping with their busy schedule. As the food industry is very huge and keep growing to cater for the demand, investor is seeing this industry as a good profit generator including the ancillary activates associated with it. Realizing this potential of growth and consumer behaviour towards online user friendly for food ordering, Food Panda was formed as global mobile food delivery company. Foodpanda is actually a success online business model which was develop by Rocket Internet, based in Germany, who providing operational and investment support for start-up technology company with unique and proven business model and own a share on it. Founded in 2012 by Ralf Wenzel, Benjamin Bauer and Felix Plog with headquartered in Berlin, Germany and the first operation was launched in Singapore. In Asia and Europe, it was named as “Food Panda” while in Africa, Latin America and middle east it was given a name “HelloFood”. Its nature of business is to provide an online platform as to facilitate the transaction between buyer and seller and connecting both of them by providing the delivery services in the end. This is what was adopted as their mission later which is “to provide customer an easy and secure way to order quality food from nearby takeaway restaurant in daily basis”. Not only engaging with good quality food restaurant but FoodPanda realize that delivery plays an important role in completing supply chain process by become as a partner and connecting the chain to end customer. By 2017, their operation has strong present and establishment in 22 countries covering 260+ cities, and engaging with 36,000+ restaurant with delivery bikers of 22,000+ in a worldwide.

Objectives

Food Panda objective is to captured the market as much as it can and make deliver to all over place and even in the end of world before anyone. Its primary focus is to supply food without any hassle and make the food ordering process as easy and convenience to his food lover. Variety of menu available which was custom made accordingly to the country it was operating and the eating habit of that country. For example, it serves variety of vegetarian meal in India, and a mix of modern and traditional cuisine all around the world. All the deliveries have to be made irrespective of weather condition. It also aims to acquire new customer and to retain them by creating localising brand, brand awareness and highlight the unique selling point of Food Panda in their operation strategy.