Four Seasons Hotel - Market Strategies

Market Strategies

Under transnational strategy, the firm faces both strong cost pressures and strong pressures for local responsiveness at the same time.

Four Seasons hotel use the Transnational Strategy and try to cater the local responsiveness through design the appearance of the hotel. There are many low-cost competitors and the other outstanding hotel in the world. In view of the cultural differences, Four Seasons hotel differentiates its hotel's appearance, facilities, activities and so on, across geographic markets to match the local differences. For example, there are 100 thatched over-water bungalows in Bora Bora. Also, Four Seasons hotel provide many water diversions, such as, Kite surfing, shark feeding, dive centre, parasailing, ocean fishing activities for the customers. Moreover, there are 15 air-conditioned tents, secluded along the Ruak River in Golden Triandle Four Seasons Hotel. Also, it provides the activities include elephant training, bird watching, Golden Triangle excursion, nature walk and crafts. It is fully make use of the geographic advantage and match the local characteristic.

On the other hand, Four Seasons hotel tries to achieve low costs through transferring core competencies and making use of subsidiary skills. They have the outstanding skills that their competitors cannot easily match or imitate. For example, the management skills and Human resources, Four Seasons hotel usually employ the most excellent management level in the industry. Also, they work with the famous architect to design the hotel's appearance and make it special and match with the local characteristic design. These skills may help them increase their market share and attract more customers. Add up all the skills, may help Four Seasons hotel increase profit. As a result, it may reduce cost and time of the company.