Global Air Fresheners Market

Global Air Fresheners Market to Reach US$8.3 Billion by 2015, According to a New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on air fresheners markets. The global market for air fresheners is forecast to reach US$8.3 billion by the year 2015. Growing consumer inclination towards fragrant products such as candles for decorating their homes coupled with increasing importance of aromatherapy in homes is poised to propel the air fresheners market. In addition, factors including rising standards of living, growing consumer affluence, and changing demographic trends are expected to fuel market growth in the ensuing years.

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Air Fresheners: A Global Strategic Business Report

San Jose, CA (Vocus/PRWEB) January 04, 2011

The economic recession negatively impacted the air fresheners market during 2008 and 2009 resulting in noticeable drop in sales. However, with the recovery in the global economic situation, the global air fresheners market quickly recovered in 2010 and is projected to demonstrate noticeable growth in the ensuing years. The market is poised to capitalize the growing opportunities in the market driven by changing demographic trends, the growing importance of aromatherapy in homes, and consumer preference for decorating homes with fragrant products such as candles. The market has long been driven by rising standards of living, growing consumer affluence, and propensity to indulgence in luxury products. In addition, the market benefited from the evolving tendency of consumers to spend increasing amount of time as well as money to create the ideal atmosphere at home.

The influence of aromatherapy has been profound in the air fresheners market. Aromatherapy is a concept defining the use of fragrances in enhancing the mood and health of an individual and represents a major factor driving the global cosmetics and toiletries market. The market over the last few years has witnessed the development and launch of several products carrying purported benefits of aromatherapy. Manufacturers are leaving no stone unturned in their attempts to educate consumers about the healthy influence of aroma on the brain and the olfactory system. The impact of aromatherapy is believed to be extremely pronounced on the limbic system, the part of the brain that controls emotion, behavior, and long-term memory. The successful application of aromatherapy in household products is evidenced by the strong year on year growth recorded in the recent past. The global air care market, for instance, has emerged into the most dynamic sectors in the household care segment, driven largely by the changing outlook of customers towards the domestic environment combined with a surge in the development of new products in the sector.

Europe represents the largest regional market for air fresheners worldwide, as stated by the new market research report on Air Fresheners. Europe along with the US collectively accounts for a lion's share of the global air fresheners market. Demand for air fresheners in the US as well as Europe reported a noticeable drop in sales during