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that Rudy and Diane can use to initiate feedback controls is to request a verbal and written feedback from the clientele, asking them to state their experience, what was good and what wasn't.

What might be some of the fundamental budgetary considerations the Conrads would have as they plan for their expansion?

Fundamental budget constraints are financial limitations that the Conrads must consider when implementing their new expansion. It is evident that there is going to be an initial large capital cost of purchasing the adjacent property and building the annexure. The purchase is considered a one off capital expense and therefore can easily be accounted for once a contract is exchanged, the building however is variable as it can be considerably influenced if more labour, supplies or changes are needed.

In the long term the Conrads must consider the running costs and other overheads that more property demands. There will be additional utilities, insurance and rates expenses associated with ascertaining more property.

The main issue is and always will be with a business's largest expense, wages. With the expansion and need to continually develop the customer experience and satisfaction, new employees will need to be hired, developed and instructed how to perform up to the Grizzly Bear Lodge lofty standards. This will mean that the retained staff may also need continued development and also a pay rise to keep them happy.

Nevertheless, the expansion, from a financial standpoint may actually be more beneficial due to economies of scale theory, in which the costs per square metre will decrease, as there is more land to spread the costs over.

Describe how the Conrads could use market controls to plan and implement their new expansion.

Marketing controls 'help monitor progress toward goals for customer satisfaction with products and services, prices, and delivery' (Cliffnotes, 2011).

Marketing controls are paramount to the successful implementation of their new expansion. These controls will foster the marketing plan so that it can be successful in gaining awareness, bringing in customers, ensuring quality and retaining customers for repeat business.

By completing market research, test research and marketing statistics of the target market (would be customers at the lodge) the Conrads will fully understand the customer, what the customer wants and how they want it, allowing for them to produce a service that not only satisfies the customer, but make them want to talk about the service once the