Haagen-Dazs Case

From the blanks above, we can clearly see the difference between the kinds of ice-cream. The transportation of Haagen-Dazs has three ways, while DQ only has only one way to sell its product, which seems a little simple. Since there are different ways to sell Haagen-Dazs, the price of it must be different. It will be cheaper if you buy the ice-cream in the retail stores.

Although DQ haven't as many ways as Haagen-Dazs to sell its product, it has opened 200 chain stores in China, which is twice as many as Haagen-Dazs. In this way people can get in touch with it more easily. Because their target market is different, there is unnecessary for Haagen-Dazs to open so many shops in different places.

Compared with many channels of Haagen-Dazs, DQ has a very limited market. There's no need for it to open many shops in different places, the more important is to expand its channel, which help people to get it more easily. They can learn something from Haagen-Dazs to increase its reputation.

Because the kind of ice-cream of DQ is soft ice-cream, so it's hard to keep it. So we can eat the ice-cream made by DQ freshly. However, the ice-cream of Haagen-Dazs is much easier to store it; many ice-creams will be made firstly, then to store it. So most of the ice-cream will be kept in plants, also some of it will be kept in the retail shops and the management of it is manufacturers and retailers.