Harley Davidson: Strategic Competitiveness That Spans Decades

Harley Davidson:

Strategic Competitiveness that Spans Decades

Prepared for: Dr. Dissatat Prasertsak

Prepared by:                         

5380521 Ploy Telan        

5380555 Prij Chuenkamolpan        

5380545 Manisha Sachanandani  

5380629 Tipnapa Damrongvatnapokin

5380567 Lucksika Fuengpanichcharoen

October 28, 2014

Class: ICMB 431                                                        

Table of Contents

Contents                                        

Table of Contents.........................................................................................................................................................2 Situation Analysis ...................................................................................................................................................4  

Current Situation……………….................................................................................................................. 4

Marketing Portfolio Analysis................................................................................................................. 5

Place...................................................................................................................................................... 5

Promotion........................................................................................................................................... 6

Price....................................................................................................................................................... 6

Product................................................................................................................................................. 6

SWOT Analysis..............................................................................................................................................7

Mission...........................................................................................................................................................10

Vision..............................................................................................................................................................10

General Environment Analysis............................................................................................................11

Political Analysis....................................................................................................11

Economic Analysis..................................................................................................11  

Social Analysis…………..........................................................................................11

Technological Analysis...........................................................................................12

Environmental Analysis..........................................................................................13

Legal Analysis.........................................................................................................13

Industry Analysis: Porter’s Five Forces ...........................................................................................13

The threat of new entrances in the industry............................................................13

The threat of substitutes..........................................................................................14 Bargaining power of suppliers................................................................................14

Bargaining power of buyers....................................................................................14

Rivalry among existing competitors........................................................................15

Competitor Analysis...................................................................................................................................16

Strategic group Mapping..........................................................................................................................18

Internal Analysis ....................................................................………….......................................................18

Competitive Advantage.............................................................................................18

Core Competency......................................................................................................19

Problems ....................................................................................................................................................................... 20

                 Problem Statement.................................................................................................................21

                 Problem Statement Analysis..................................................................................................21