Hilton Case Study - Pestel and Swot

Introduction

Hilton Hotels is a hotel of market leaders and the United States one of the games industry. Hilton is a name known and distinguished boutique hotel, the entire United States and around the world.In 1999, actively expand acquired Promus Hotel Corporation, Hampton Inn and suites, maple forest hotel, Embassy Suites hotels and home wood Suites by Hilton hotels.Hilton Hotel Group has grown to become the world's most famous and most successful hotel companies (Hilton innovation, 2007).2006 acquisition of Hilton International, Hilton Hotels Group to become global force, with more than 80 countries around the world for more than 2,800 hotel (2007).

PESTEL Analysis

Political and legal environment

Politically, Hilton makes itself at the Centre of travel and tourism industry, and claimed it as the leading and best hotel.For many years, the hotel has developed into a hotel chain or through the acquisition of several hotel chains of global companies operating in 80 countries.In recent years, the hotel has for company-owned, became one of the best business travel and meetings markets is improving its leisure facilities.It is company policy, support services provided by the Government regulations such as the use of environmentally friendly products, and the company community or charitable groups, one of the sponsors. In addition, the tax policy in UK can have effects on Hilton hotel's operations. Furthermore, health and saftey law restrict its services to meet the standards in the law (UK law, 2010).

Economic

Hilton international operating more than 80 countries, and the acquisition of the hotel chain enhance the company's position in the market.The company's recent acquisition of accommodation of the Hilton Hotel Group's assets.This acquisition has been to improve the management of the assets of the company and from services franchise.Taking into account the position in the global market, Hilton Hotels Corporation brand image, to its portfolio to the Hilton Hotel Group, PLC, or most famous known as Hilton International.Hilton Hotel Group, one of the London Hilton Hotel job strategic urban center of the market economy, business and leisure markets.This makes a strong economy.Hilton International, as well as, Hotel Hilton Community Foundation, which is needed for the establishment of social service group arms length basis.

Social and cultural environment

Hotel claims that business is happy ' to this end, the hotel offers services, there are two purposes-business and pleasure.To businessmen and people in need in finding happiness only or a combination of both, the hotel provides services or facilities to cope with living here two uses of or a combination of customer needs.Similarly, the Center hotel is in a market economy, facilitate a variety of recreational facilities and other tourist places of entertainment (Reuter, 2010).

Different companies, such as Hilton's demographic data provides a wide variety of customers.Hilton's target market includes the everyday business traveler, family vacation, leisure travelers and business areas of the Convention.After the events of September 11, the hotel industry has been changing the demographic and lifestyle changes, on United States travelers have had a significant impact.To include visits to theme parks, beaches, shopping, dining, or other recreational tourism, many travellers have different priorities.Travelers and marital status, number of children in the age of Hilton's actions have a great effect (cox, 2009).

Technology environment

Technology is not only to meet customer lifestyles change with the global tourism industry but the most important thing is that its leaders are important features in this hotel need in each of the hotel rooms are equipped with technology to access the Internet and other people around the world easy to contact one of the television and radio. There is evidence that many people are internet users and the number of internet users is growing rapidly in the UK. Thus, Hilton hotel should provide internet services for its customers (Johnson, 2010).

Environment

Hilton Hotel Group, Hilton United Kingdom and Ireland (HUKI) part of the 12,500 employees has 78 hotel staff.As part of its long-term commitment to sustainable development, Hilton's purpose is to provide the best service, at the same time to ensure that the changes made to it, today's customers, meeting the needs of future generations.Company also is committed to reducing its consumption and energy----as a way to reduce costs, in today's economic environment.2005 appointed Hilton Carbon Trust helps measure and reduce energy consumption.Since then the Group has seen 38,000 pound savings in energy costs--and reduce the carbon footprint of 45,000 tonnes of carbon dioxide.

The business case

Companies as Hilton hotels, based on customer satisfaction in your success and failure, know they must now meet the customers more than ever, more people's environmental awareness.At the same time, energy-saving offers a lower cost--and improve profitability--in a highly competitive market opportunity.This combination provides a strong business case, and encouraged the Hilton spent a lot of time and money on energy management.

Long-term commitment

Hilton long commitment to sustainable development.Group environmental strategy and the first to be issued as early as 2001, in 2004 - and thus environmental reporting system can track the performance of each hotel on a trial basis.In the United Kingdom and Ireland, 2004 also saw the introduction of a new environment and sustainable development programme.The task force under the leadership of from across the enterprise, which introduced a number of measures will help enhance awareness of the problem--and encourages employees to think they can do to save energy.They also introduced the energy champion in each of the hotel, take ownership of the activities.

SWOT Analysis:

Hilton, all the major hotel companies, continues to recover from the events of September 11.This human tragedy also to the