Hospitality Case

4. Site name: InterContinental Hotels Group

b. Explain what Priority Club Rewards entails through the InterContinental Hotels Group.

1.Site name: Lodging magazine

c.What other operational categories are covered in the magazine?

Except the blog and the issues categories, there are other categories such as the news, where they give information about different hotels such as the opening of new hotels in different parts of the world, the changes in hotels management as well as the launches of new strategies.

There is also the multimedia where there are different videos of different hotels.

The comings and goings category that talks about the new workers hired in different department such as management, sales and marketing, food and beverage and so on... Finally there is the resources category that talks about the job openings, the hotel summit, and the different events including the innovation showcase.

1. What are some of the conditions of competition in the hotel business? What is their impact?

Some of the conditions of competition in the hotel business:

Fragmented market: The presence of national and regional hotel brands gives the appearance of a few dominant chains. As impact, we can talk about the unpredictability especially in down markets.

Cyclical industry: The lodging must have been characterized by periods of demand outpacing supply as well as supply surpassing demand. As impact, the overcapacity exerts downward pressure on prices.

Low variable cost: There is very little cost associated with the sale of one more room. As impact, it exerts downward pressure on prices.

Securitization: By making capital more readily available to developers, securitization makes overbuilding more of a threat. As impact, it makes capital more available for development.

8. What is the impact of partnerships on hotel marketing?

According to our book, the partnership makes especially good sense for hotels, because the largest hotel programs have over 10 million members while major airlines have more than 20 million members. Most hotel programs offer miles, points, or both. Points can be converted into air miles, used to purchase merchandise, or used for hotel stays. The merchandise programs were begun when hotels discovered that the most frequent travelers had more frequent-flyer miles than they could use and were interested in some other form of reward. Hilton's HHonors program even provides vacation benefits for members when buying, selling, financing, or refinancing a home with its "Awards for Mortgage and Real Estate