Hotel Case

At the recent International Society of Hospitality Consultants Annual Conference in Miami - members participated in a series of roundtable discussions to identify their Top Ten Issues in the Hospitality Industry for 2007.

From one to 10, their list included the following: labor and skills shortages; construction costs; technology and keeping up with it; changing demographics and their impact on travel trends; future of hotel profits; branding; distribution revolution; travel restrictions; global emerging markets; and capital availability.

Knowing that ISHC represents a significant part of the lodging industry's brain power, it was disheartening that rising energy costs and other environment-related issues did not make their top 10 list. Is it any wonder that the lodging industry has such a long way to go to become sustainable? Keeping in mind that there are a lot of positive things happening in the industry, and that there are a lot of industry leaders who do recognize the importance of environmental protection, here is my own list for the New Year: The Top 10 Environmental Issues Facing the Hospitality Industry in 2007.

1. Staying ahead of rising energy costs. Yes, the industry did get a breather from skyrocketing energy costs in the second half of 2006, but prices were still higher than the previous year for the fifth straight year.

2. Learning how to design and build new hotels that meet Leadership in Environment and Energy Design (LEED) standards established by the U.S. Green Building Council. Construction on MGM Mirage's $7 billion CityCenter project in Las Vegas--a LEED project--will move forward in 2007.

3. Climate change. As evidence continues to mount regarding the reality of global warming, how will the lodging industry react? What companies will demonstrate the greatest leadership?

4. Indoor air quality. Last year saw Marriott, Westin and others transition to 100 percent nonsmoking environments. What chains will be next? Increasingly, voters and travelers are clamoring for clean air.

5. At the association level, the lodging industry is hungry for leadership--individuals to take the lead in pushing the industry toward sustainability. Who will step forward?

6. Meeting planners increasingly will require green practices as they select their meeting destinations. What hotel companies and cities will be best positioned to take advantage of this trend?

7. There is a need for a greater environmental presence at the lodging industry's largest trade shows. Will that happen in 2007? The National Restaurant Assn. show in Chicago will feature a Green Restaurant Products Pavilion for the second year. It will be 40 percent larger than last year. Other major industry shows--the International Hotel/Motel & Restaurant Show and the many large hotel chain conferences--should consider similar setups.

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