House of Maliban - Biscuit Manufacturing Company

House of Maliban is one of a reputed biscuit manufacturing company in Sri Lanka over 60 years. It was established by visionary founder of the Maliban Brand, Anguliugaha Gamage Hinnyappuhamy.  It has long journey since its establishment due to its creative and innovative ability of introducing new products, to the local as well as global market by identifying the requirements of the customers.

Maliban Biscuit Manufacturing (Pvt) Ltd mainly targeted to be the most successful and respected food company in Sri Lanka according to its vision. As its core founder emphasized its main purpose is to deliver quality, healthy and safe food products to the market by engaging ethical business practices. Due to its standard way of doing business, it able to have certificates such as ISO 9001, ISO 14001, ISO 22000 and OHSAS 18001.

House of Maliban is one main company which is in line with Sri Lankan traditional values and spread its business all over the world, at present Maliban products are consume by 35 countries in five continents. (Maliban Company Overview, annual report, 2015)

Main secret behind its success is that their core competencies and always focuses on quality of the product before the profits. It produce innovative product under few main ranges such as crackers, cream, puff, savory, sweet, gift assortments and health and wellness. House of Maliban continuously consider about the business environment they are existing to identify the gaps in the market and to fulfill them as leading biscuit manufacturing company. Due to the innovative products such as Bran Cracker, Spicy Cracker, Real double Cream biscuits, white chocolate puff and onion bits they are able to acquire a large market share of biscuit manufacturing industry.

This report analyses about how Maliban introduce innovative biscuit category named as ‘Feel Good Sugar Free Biscuit’ under the rage of health and wellness products, by successfully identifying the demand change in the market and how the company did change management process by reducing the restrictions within the organization when it comes to innovation.