Ideational Behaviour

Mark Gabriel L. Rivera        11346736        GLOBMGT

The assessment of trait creativity has proven to be a difficult to assess due to the various components it comprises. The assessment of creative products is time-consuming and open to considerable bias in judgement. Runco et al. suggested creative Ideational Behavior (IB) to be a universal component of creativity, in that creativity at all levels involves ideation. Runco devised the Runco Ideational Behavior Scale (RIBS) to assess self-reported creative ideation or behaviour that clearly reflects the individual’s use of, appreciation of, and skills with ideas. It consist of 23 items that clearly reflected the principle of ideation and the respondent is to use a 5-point likert scale ranging from 1(never) to 5(very often).

        The paper explored the extent to which Ideational behaviour (IB) is related to establish individual differences in personality traits, fluid intelligence (gf) and intelligence (IQ). The dependent variable of the study is the Ideational Behavior (IB), which was assessed through the use of Runco Ideational Behavior Scale. The independent variables of the study are Personality traits, fluid intelligence (gf) and Intelligence (IQ). Personality was assessed through the revised NEO Personality Inventory (NEO-PI-R), which is a 240 non-timed questionnaire that assesses the Big Five Personality factors namely, Neuroticism, Extraversion, Openness to Experience, Agreeableness, and Conscientiousness, as well as the 30 underlying facets. Fluid intelligence (gf) was measured through the Baddley Reasoning Test, a 64-item test administered in 3 minutes, which measures fluid intelligence through logical reasoning. Intelligence (IQ) was measured through the Wonderlic Personality Test, an omnibus IQ test consisting of 50 items and is administered in 12 minutes.

        Bivariate correlation and multiple regression were used in the study. Bivariate correlation was used in order to measure the relationship between the dependent variable – Ideational Behavior (IB) and independent variables – Personality ( The big five personality as well as the 30 underlying facets), Fluid Intelligence (gf), and Intelligence (IQ). The result of the correlation test shows that IB was significantly correlated with the two personality factors, namely Openness to Experience (positively), and Conscientiousness (negatively). IB was also significantly correlated with Fluid intelligence (gf).

        Multiple regression was used in order to test the extent to which personality and intelligence, as well as gender, could predict differences in IB. The result showed that Personality was a better predictor of Intelligence. The significant individual predictors of IB were Openness to Experience, Conscientiousness, Intelligence (IQ), Fluid Intelligence (gf), Gender, and Agreeableness. The other 30 underlying facets of Personality were also tested using regression. The result showed that Angry, Hostility, Vulnerability (negatively), Aesthetics, Ideas, and Deliberation (negatively) were also significant predictors of IB, and in fact the selected primary factors explained more variance in IB than did the personality factors, intelligence, and gender combined, namely 35%.