Imc

1. Everything about the Client's Company

* The history and background (chronologically):

 Operation Sadbhavana in Leh in 2000 brought the team together.

 Most of the volunteers for Operation Sadbhavana were from Bangalore.

 Promoters of Indus invited Lt. General Arjun Ray to leave the Army before he was due to retire and lead the initiative.

 Name Indus was selected by Lieutenant General Arjun Ray.

 The project was conceived in the year 2000 and on 14 July 2003, Indus International School, Bangalore, started its first academic session.

* The company culture and philosophy:

 To provide a completely balanced environment focused on shaping children into leaders of tomorrow.

 To offer comprehensive education through a developmental approach. Its environment promotes order, independence, a love for learning, a connection to the world and a sense of social responsibility.

 Promoters believe in paying back to the society through education.

 Promoters believe that until students give back to their society locally, they cannot contribute effectively to wider global issues.

* Infrastructure:

 Classrooms are spaciously designed to seat 25 students, equipped with play areas for pre-school, projection systems, computer facilities and lockers.

 Wi-fi connectivity throughout the campus.

 Computer laboratories for IT education.

 State-of-the-art laboratories in Biology, Chemistry, Geography, Mathematics and Physics for Senior School, and a General Science laboratory for Middle School.

 Lush green lawns with 100 botanical plants and architecture.

 A senior and junior library with adequate number of text and digital resources of international standards on a wide range of subjects, 28 periodicals and 7 daily newspapers.

 Well equipped music rooms with facilities for Indian and Western music.

 Art studio for painting, clay modeling and sculpture.

 Dance studios to further facilitate holistic learning.

 The well-equipped amphitheatre has a capacity of over 1000.

 Separate boys and girls residential facilities based on the 'house' concept. Every living room module is based on semi-independent cabins.

 25 meter, 6 lane swimming pool. Splash and paddle pool for pre primary.

 8-lane athletic track for jogging and running.

 Football field, Hockey field, Riding club, Basketball courts, Table tennis, Tennis facilities.

 Clinic is a 10-bed facility with a well qualified and experienced Resident Medical Officer, and 3 nurses in attendance round-the-clock.

 Buses fitted with GPS to monitor movement and ensure the safety.

 Separate vegetarian and non-vegetarian kitchens.

* The ownership - proprietary, public sector, private etc:

 Indus schools are managed by the Indus Trust. Details of the management team as follows:

o Lt. General Arjun Ray, PVSM, VSM (Retd.)- CEO

o Mr.Arvind Kumar Chalasani-Principal

o Mr. Kumar Malavalli-Member Board of Trustees

o Professor Shivaram Malavalli-Member Board of Trustees

o Ms. Padmaja Indukuri-Member Board of Trustees

* Production/Service capacity:

 Presently the school has 250 students, maximum capacity is 550.

* Brands: Important brands under the Indus International schools are:

 Indus International School

 Indus School of Leadership

 Indus International Community School

 Indus Training and Research Institute

* Branches:

 Presently the Indus international schools also operate at Banglore and Pune apart from Hyderabad.

 In near future the Organization planning to come up with a CBSE School at Hyderabad.

2. Clients Service

* The service provided by the school is 'Education' from classes 1 to 10. The higher classes (11th and 12th) are provided with IB diploma.

* The school follows the curriculum of IB (International Baccalaureate, a Geneva based organization which prescribes syllabus for International Schools.

* The school has state of art infrastructure which supports 'learning beyond classrooms' which is the USP of their service.

* Apart from the academic services, the school also provides platform for social arts and scientific temperament to ensure their point of difference from other schools.

* The school aims at boosting creativity and student centric learning through project based studies. Use of IT plays important part for effective learning.

* The service is not only focused on providing education but to strike a balance between social, cultural and environmental aspects of leadership building.

3. Clients Marketing Policies and Objectives

* Clients Marketing Objective:

 To create awareness about the existence of the school.

 To convince the prospective customers to visit the campus

 To communicate the difference which Indus brings to target audience

 To fulfill the target of another 100 plus admissions till December 2010.

 To reach the optimum capacity of 550 in the next 2 years.