Important Functional Strategies
Essay by people • July 17, 2011 • Essay • 477 Words (2 Pages) • 1,888 Views
Below are some of the more important functional strategies. It is important that functional strategies be supportive of the overall business strategy and consistent between themselves.
Capital structure
Medium-term planning methods
Budget systems and approaches
Emphasis between leasing and buying
How owners are rewarded
Capital investment methods and systems
Credit strategies
Liquidity strategies
Below are some of the more important functional strategies. It is important that functional strategies be supportive of the overall business strategy and consistent between themselves.
Job design
Job specifications
Recruiting
Selection approaches and criteria
Hiring methods
Compensation systems and level
Evaluation systems and criteria
Training and development
Promotion criteria
Below are some of the more important functional strategies. It is important that functional strategies be supportive of the overall business strategy and consistent between themselves.
Price:
What is included in the initial price
Price level
Discounts
Terms
Product
Quality
Features and options
Styling
Brand name
Product line and related products
Warranties and guarantees
Service and after-sale items
Promotion
Advertising
Personal selling
Promotion
Publicity
Place
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