Interanational Business Ebay

EBay was founded in 1995 by Pierre Omidyar;s and Jeff Skill in San Jose, California. The structure around this company was to conduct and manage online auctions and website shopping of various items. People all around the world we able to buy and sell various things with a click of a button. At the beginning of EBay I remember people sitting around their computer waiting to see if they would get the final bid and would be the new owner of the item they were bidding on. For the first quarter of 2011 EBay net income was $475.9 million. EBay is a global powerhouse in Internet commerce, and it's the world's largest online market place, but why has it struggle to succeed in the Asian market. The one question to ask is did they do the proper research to succeed outside the United States. I don't think that EBay was prepared for the Asian market.

If EBay had done proper research then they would have realized that the internet in Asia is basically controlled by two companies, Alibaba and Tom Online. EBay decided that they wanted to dominated the Asian market so they by passed the two internet companies and tried to dominate. To ensure great success in foreign or any market EBay needed to access the Product, Pricing, Promotion and Place. EBay's problem is that Yahoo was already made their presence in the market. Yahoo is EBay's biggest competitor in the Asian market, who in fact partnered up in the Asian market by forming an alliance with Market and Alibaba.com's TaoBao unit Yahoo!'s alliances with local companies coupled with improvements over eBay's product, promotion, and pricing which have resulted in great success. EBay an In the Asian market, eBay rushed into great success only to be outdone by the competition that learned from eBay's mistakes. EBay also learned that they must adapt as well as embrace some of the new technologies and products offered by their competitors in the Asian domestic markets in order to be successful or at least competitive in the market. The beating they took in Asia was not just

From Chinese and South Korean competition, but also from another US based competitor called Google. A current domestic alliance with Yahoo against the giant Google has not resulted in any increase in positive business in the global market share as Yahoo is continuing to gain more shares of the market through its ventures with local competitors. If EBay wanted to become successful in the Asian market, they needed to not only complete the research of what the culture wants, but also the research that has been performed in the past that didn't work. If they have completed that they would have learned that major difference between EBay and the Asian market is Personalism and Public Relations. If you think about it, EBay earns revenues by charging various fees for its services; the other Asian internet services don't do that. They leave it up between the buyer and