Internationalization of an Event Centre

Introduction

This business plan is prepared towards the internationalisation of Tsoule Events from Nigeria to United Kingdom. "Tsoule Events" is an event planning organisation that has been in existence in Nigeria since 2002. The organization offers services that are tailored towards fulfilling the dreams of our clients and not leaving any little details out. We assist in making available all the necessary requirements that will pilot the success of any event. They help to remove a huge burden associated with any events. The company organises events such as weddings, birthdays, seminars, anniversaries, funerals among others

"The Tsoule Events" in the UK will be specialized mainly in wedding planning. Most times, couples are always concerned about several things at the same time such as getting the perfect dress for the occasion, getting the ideal venue for the occasion, getting the best catering and decorating services, getting sophisticated photographer among others. It has been observed that the preparation period brings about anxiety and tension. "Tsoule Events UK" will provide services for intending couples by bringing the couple's dream wedding to reality with a touch of traditional culture.

Business plan

According to Kuratko and Hodgetts (2004), a Business plan is the written document that details the proposed venture further explaining that it must describe current status, expected needs and projected results of the new business. The best person to write the business plan is the owner of the business that is the entrepreneur. However, Perry (2001) is of the opinion that it is important not only write an effective plan but to also translate that plan to a successful enterprise. Scarborough et el (2009) further described business plan as a written summary of an entrepreneur's proposed business venture that describes its operational and financial details, its marketing opportunities and strategy, and its managers skills and abilities. The business plan should be thought of as work in progress and not the business itself. Timmons and Spinelli (2007).

Planning a business has been basically classified into three stages by Burns (2011) as Understanding where you are, Deciding where you want to go and Planning how to get there. However, it is expected that the proposed business plan will examine this stages by examining the business current situation of the market place, the competitor, the direction intended for the business and how the company intends to implement their aims and objectives of the business.

Importance of a Business Plan

A business plan is viable to the entrepreneur, potential investors or even new personnel who are trying to familiarize themselves with the venture, it goals and objectives. Hisrich et al (2010). He further explained that a business plan is important to these people because

It helps determine the viability of the venture in a designated market

It provides guidance to the entrepreneur in organizing his or her planning activities

It serves as an important tool in helping to obtain financial information.

Reasons for Business Plan

According to Stokes and Wilson (2010) the following are the reasons for writing a business Plan.

 To access the feasibility and the viability of the business or project

 To set objectives and prepare budgets for the business

 To calculate how much is required to establish the business

 To clarify ideas by bringing together generalised and random thoughts into clearer understanding.

 To find out the unknown.

Company's Background

"Tsoule Events" is an event management company founded in Nigeria in the year 2002 and registered as a limited liability company. Our core values focuses on Attentiveness, Quality, Professionalism, Creativity and Effective Service Delivery. "Tsoule Events" is a member of Association of Professional Party Planners and Event Planners of Nigeria (APPOEMN). The company occupies the 2nd floor of Heritage House located a 14,Adisa Bashua Street, Off Adelabu Street, Surulere, Lagos Nigeria. The company provides services for either corporate organization, private soiree or special events tailored to suit individuals needs. We specialise in incentive projects for corporate organizations (Banks, Telecommunication companies) such as seminars, product lunches, corporate functions and events, grand openings, prestigious awards functions, Year-end functions, New year eves celebrations, Dinner parties and for individuals special events such as weddings, birthdays, anniversary, funerals and child dedication but not limited to these alone. Tsoule assist with details that can often become a hassle. Areas such as contract administration such as contract administration/validation such as sourcing and coordinating suppliers/vendor including day of the event management is been organised and taken care of by TSOULE enabling luxury of more time. Tsoule Events is basically made up of "8 man" team which consist of the Chief creative designer, Chief operating officer, Senior creative designer, Chief marketing officer, Chief coordinator, Head Admin department, Strategic and legal advisor and our UK agent. The company works with top service providers with very high trend-setting standards such as our fabric suppliers, our photographers and our caterers. The company recently embarked on a project called "Give Back" which is a program basically created to established an event training centre where courses on decoration and event management will be taught in classroom by top professionals. The aim of the program is to give back to the society by producing people that are trained to become their own boss and employers of labour.

Our Mission

 To consistently research and develop new scheme, technologies and skills

 To provide outstanding services leaving our clients fulfilled without stress of planning.

 To establish positive long term relationships with our clients maintaining integrity, mutual respect and commitment hence provide customized highly efficient and effective event of the highest quality and value.

Business aims and objectives

The aim of this business plan is to internationalise