Kccb Missing Masterpieace

KCCB'S MISSING MASTERPIECE

In the story of,"KCCB's Missing Masterpiece", by Scott Hammond, a popular commercial television stations in the medium sized midwestern city had a reputation for having a strong commitment to local programming news was losing it's rating to a up and coming news station. In an attempt to boost it's rating the television station came up with a plan to do a documentary called "Daddy, I want to play football". KCCB followed an eighteen-year-old cancer victim who was trying to make the football team at a well-known high school. On the date the documentary suppose to have aired the station could not find the tape and this upset its viewers. The next day after the incident took place the station manager wanted answers about the missing tape. Upon an investigation the station manager realized there was a break down in communication and a list of other problems between the staff and managers.

One of the key facts and data is KCCB is one of three commercial television stations in the medium sized Midwestern city. The station had a reputation for having a strong commitment to local programming news. The 6pm and 10pm news programs had a long tradition of quality, and until a year ago had the same amount of views as both of the other news stations combined. KCCB commercial time sold at a higher rate because of its success. The station averages a growth in revenue of twenty three percent for the last five years. "Pg.61" KCCB made almost half its revenue selling commercial time during the local news. The second big money maker was sport production, because KCCB owned the broadcast rights to the National Basketball Association (NBA) professional team. The station typically broadcast between twenty and thirty games a year. "Pg.62"

The Identifying relationships between KCCB staff consisted of Ann Howard as the programming director, Bob Gibson as the Station manager, Roy Hart as the news director and Jack Hawkins producer and director in the programming department. "Pg.61-63" The first identifying relationship was fraternization between the station manager and one of his employees. Hawkins and Gibson going out for a beer can send the wrong message to the rest of the KCCB staff. This gives off the impression that Jack Hawkins receives special privileges because he has a buddy-buddy relationship with the boss. "Pg.63" The third identifying relationship deals with Jack Hawkins not respecting Bill Jay his manager. Bill stated Jack did want he wanted to do and he knew he could not be fired. Jack said the only reason he stays around is for the benefits and to fulfill his life long mission of giving Jay a hard time. The fourth situation deals with the producers almost have no contact with the staff. The manager stated the workers worked in different locations; they control their own budget and set their own hours."Pg.65"

There were several conflicts in this story. The first conflict was between the viewers and the television station for not broadcasting the tape. "Pg.61" The second conflict was between Hawkins and Howard over the telephone about not playing the tape and firing the person who lost the tape. "Pg.63" The third conflict deals with the person who was responsible for delivering the tape to the traffic department. "Pg64" The fourth conflict was between Bill Jay and Jack Hawkins. I would have to call this, "The conflict between the arrogant producer and the jealous co-worker."Pg.64"

The first problem in this story seems like some sort of favoritism for Jack Hawkins. He operated under few constraints while others worked under tight restraints. Jack got to work on special project outside of his department. The managers were willing to put up with his mannerism for the good of the organization. Hawkins and Bob Gibson had a work relationship and a buddy-buddy relationship outside of work. This behavior sends the wrong message to Jack Hawkins and to the staff at KCCB. "Pg.63" The second problem was staff did not follow proper protocols at work. Everyone placing the blame on each other instead of saying I messed up and it will never happen again. "Pg.64" The third problem was the lack of communication in the best news station in the midwestern city. "Pg.65" The fourth problem was the manager did not follow up on employees therefore an important tape was lost. "Pg.64" The fifth problem deals with employees not listening