Kellerman's 5 Followers

Kellerman (2008) proposes a five assorted devotee sorts, dividing them into five gatherings, in light of only a solitary metric: The level of adherent's engagement. Kellerman suggests that devotees can be described in five interesting sorts, as showed by where they fall along a continuum that ranges from feeling and doing actually nothing on the one end to being enthusiastically committed and significantly included on the other. The five sorts proposed by Kellerman are:

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a)        Isolate: These supporters are completely pulled back or segregated. They couldn't think less about their pioneers. They are repelled from the system, from the social event or affiliation that constitutes the whole. Vast partnerships or the American electorate are given as a case to confines

b)        Bystander: These supporters observe yet don't take a hobby. They settle on a cognizant decision to stand aside, to discrete from their pioneers and from whatever is the social occasion component. Kellerman utilizes German nationals and troops under Hitler are her focal sample for onlookers.

c)        Participant: These supporters are some way or another secured. They unmistakably bolster their pioneers , gatherings or associations of which they are individuals or they are clearly contradicted. "Members" are represented by the representatives of Merck amid the Vioxx embarrassment: some of whom upheld the unsafe medication, others of whom cautioned against it.

d)        Activist: These supporters feel immovably about their pioneers and they go about as requirements be. They are energized, energetic and secured. "Activists" are represented by the Catholic assembly in New England who stayed inside of the congregation however raised issues until those clerics liable of sexual misuse were at long last managed.

e)        Diehard: These adherents are as their name induces, arranged to kick the bucket if essential for their reason, whether an individual, or a thought or both. "