Kfc Case

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Fried Chicken

This Research Paper Fried Chicken and other 50 000+ free essays and term papers are available now on ReviewEssays.com

Autor: reviewessays 22 December 2010

Tags: Chicken

Words: 9323 | Pages: 38

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isees. These policies create high turnover in management and contract difficulties with franchise owners. The unwanted effects of the performance driven culture also brought about lost of employee loyalty.

5.3 Finance and Management Issue

PepsiCo is financially stable. The net sales for the year for its restaurants in year 1996 rose to $31,645,000. (Refer to Appendix 1 Ð'- Consolidated Statement of Income)

6.0 Stakeholder Analysis

The figure below is the identified stakeholders of KFC.

Figure 6.0 Stakeholders of KFC

(Sources: Self-created)

6.1 Primary stakeholders

Primary stakeholders are immediate communities of interest for the organization. They are vital to KFC's growth. If their involvements are high, then KFC will be able to expand. However, if these groups of stakeholders have negative feelings towards KFC, the impact is likely to be high. For e.g., if the products from KFC is not up to the usual standards, the stakeholders might switch to other alternative since the switching cost is low. Moreover, through the word of mouth, others may be influenced in believing that their standards had drops, may also do a switch.

6.2 Secondary stakeholders

This group belongs to the intermediaries in the process, and may include government agencies and other institutional bodies. The influence from this group of stakeholders is far greater than those