Knowing Your Audience/communication Release: Chilean Copper Mine Collapse

KNOWING YOUR AUDIENCE/COMMUNICATION RELEASE: CHILEAN COPPER MINE COLLAPSE

TATYANA DIZENGOF

BCOM/275

10/15/2012

RAY FERNANDEZ

Knowing your audience/Communication release: Chilean Copper Mine Collapse

Knowing your audience is one of the crucial key to any effective communication according to authors of "Communicating in a Workplace" (Chapter 9, Communicating in the Workplace, by Thomas Cheesebro, Linda O'Connor, and Francisco Rios. P. 206). Knowing who you communicating your message to enables speaker (sender) to tailor language, structure of the message, elements of persuasions you may need to apply. When Chilean Copper Mine collapse happened at San Esteban mine which is near of the city of Copiapo, leaving 34 miners trapped underground as BBC news reported on August 6, 2010, the corporation officials had a difficult task at hand apart from organizing rescue procedures, communicating the true picture of what is going on to the families and employees (facts using logos (logical connection) and pathos (addressing emotional needs) without promoting more panic and in some cases anger. Not knowing what has happened to the loved ones, where they are, whether they are safe and that the lives and rescue of the miners are at the heart of the company officials. The chosen representative would have to be able to establish trust and reassurance that the concerns are important to them and will be addressed, financial and psychological help will be made available to families who set up Camp Hope waiting for the event to unwrap and in fear hoping for the best. When addressing the employees apart from reassuring them that all efforts will be made to bring miners out of the entrapment as soon as possible , in order to ensure people who will have to go back to mines again that they will not be left in such disastrous circumstances alone. Also when speaking to both parties, families and employees, officials as they did according to Jennifer Yang's article " From collapse to rescue: Inside the Chile mine disaster" published by thestar.com on Sunday October 10, 2010 go over the protocol of the rescue plan which consisted of Plan A when the Strata 950 (machine) was recruited to start drilling to begin rescue after the miners were found alive, which was "a joint-venture between the Chilean-based drilling company Terraservice and an international engineering group named Cementation owned by Canadian company. (J. Yang p.3), which accomplished drilling three holes sufficient enough to send down foods, entertainment and notes from loved ones , Plan B which involved bringing another heavy machinery a Scharmm T-130 owned by the Chilean mining company to be able to drill a bigger hole and at a faster speed, but still careful and in steps not cause harmful collapse of stones and then plan C which involved third an even bigger machine called a Rig 421 owned by Calgary-based Precision Drilling Corp which was a final tool. In both cases, I would go with face-to-face meeting to ensure my message is understood, being able to see facial expressions, answer any questions which may rise and reassuring families and employees that their concerns (financial, psychological, emotional) will be heard, taken to heart and addressed and