Kudler Foods

Kudler should take into consideration the many different systems available today. The system would require to be developed in two areas: hardware and software. The hardware is for the development of the system and the software for the tracking and the information database. The following are the layers or the requirements to establish hardware system for the implementation of the 'Frequent Shopper Program' -

* Centralize the data management system hardware - It is the most important requirement of the system to design the 'Frequent Shopper Program'. The central system will upload and verify data for all current stores. The centralized management system will also assist to integrate the data of customers. The centralized system will also enable the Management to update the data according to the change in the customer requirements and will also cause the elimination of duplication activity.

* Content servers in hardware - The centralized data management system hardware should be used several servers for database. The content server will help to store the information. It will also be used for the 'backup' purpose. It will help to save the information in case of the failure of hardware or any other incident.

* Front end web server- There is also a need of the front end web server, as it will help the customers to redeem their earned points. It will enhance the effectiveness of the point system.

* Store server - The points of the customer can be added on the basis of the transactions information. The store server will help to transfer the data and will also help to download the customer's information to the stores, when they need.

* Loyalty card - Loyalty card with a bar code will help each of the teller in tracking the customer purchases and points.

The company also requires some software to increase the usefulness of the program. The tracking software and data storage software can be used to improve the effectiveness of the program. The management and others within the company can use what is called Customer Relationship Management software. The program can be used because the main objective of the program is to increase the sales and the profit of the company.

The software will help reduce the cost of marketing and will increase the revenue. With the help of this software, the customers can be identified easily, which will cause an increase in the profits of the company. It will also help to increase customer retention. The security software will help to protect the firm from the hacking of information and of their clients.