Letters of John

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First City Providential College

Brgy. Narra, Francisco Homes Subdivision, City of San Jose Del Monte, Bulacan

Letter’s of John

Academic Year: 2017-2018

A Feasibility Study

Presented to

 Accountancy, Business and Management

In partial fulfillment of the

requirement for the subject

Practical Research 2

Submitted by:

John Lester O. Sanchez

ABM - II

Submitted to:

Mrs. Jozzele Tolentino

Practical Research 2 Teacher

I. Overview

“Letter’s of John” is a commissioned calligraphic art establish a foundation to become an eye spot in the art businesses and a great opportunity for all millennial who are like a prelove and personalize items. The store is located in Sarmiento Homes Subdivision, Brgy. Muzon, City of San Jose Del Monte, Bulacan. It will be a sole proprietorship business owned by John Lester O. Sanchez.

Letter’s of John founded in 2016 by John Lester O. Sanchez. The reason why this business was created because the owner himself had an interest in creating a calligraphy artworks. Mr. Sanchez started doing calligraphic art when he was in high school, he create mediums to present it as a gift to his relatives and friends then some of the people noticed his artworks and then he start to receive commissions. He realized that he can use his talent to gain an income through calligraphic art.

II. Product

Calligraphy is a kind of visual art that is related to writings, it is the design and execution of lettering with used of different broad tip instrument. Calligraphy artworks continues to flourish in the forms of wedding and font design, original hand-lettered logo design, religious art, announcements and commissioned calligraphic art.

Letter’s of John are often use paint brush, brush pen, calligraphy pen, acrylic paint and water color as a materials to create a medium. Some of the design that they offer are floral initials, galaxies, graded wash, and they also consider the desired layout of their clients with the calligraphy on it, they can put it in a phone case, frames, boards, and even on the walls. Letter’s of John will assure that every individuals who will receive their artwork will feel love because every medium that they create they include their passion and love for art. In addition, Letter’s of John preserves the traditional way of creating an art without the use of technology.

III. Objectives

Letter’s of John aim to be the first business in the City of San Jose Del Monte, Bulacan that offers commissioned calligraphic art. Assures that every artworks they will make are beautiful and unique which can satisfy the needs of their clients.

Moreover, Letter’s of John goal to build relationship among the clients and clients to their love ones that they are not just offer and create an artwork but they also offer their devotion in creating commissions which can leave a sentimental value to an individual who will received their works.