Levi Strauss Struggles with Creating Organizational Change

Levi Strauss Struggles with Creating Organinsational ChangeLevi Strauss Struggles with Creating Organinsational Change

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Autor: Matshidiso • September 26, 2012 • Case Study • 4,387 Words (18 Pages) • 437 Views

Page 1 of 18

TABLE OF CONTENTS

1. Executive Summary ..................................................................3-4

2. Introduction ...................................................................................4-8

3. Case study analysis (Problems and Causes) ................................9-15

3.1 BEHAVIORAL PROBLEMS ......................................................9-11

3.1.1 Lack of authority and leadership in decision making.........................9-10

3.1.2 Poor communication between management and subordinates.........10-11

3.1.3 Employees dissatisfaction............................................................11

3.2 OPERATIONAL PROBLEMS ...................................................12-13

3.2.1 Lack of continuous improvement projects.......................................12

3.2.2 Lack of innovation.....................................................................12

3.2.3 Poor customer focus...................................................................13

3.3 STRUCTURAL PROBLEMS ...................................................14-15

3.3.1 Lack of strategic planning and direction from CEO

and his leadership team.........................................................14-15

3.3.2 Struggle with creating and implementing change management...........15

4. Recommendation ..................................................................16-18

5. Conclusion ....................................................................................18

6. Bibliography ...............................................................................19

1. EXECUTIVE SUMMARY

Levi Strauss is a well-known organization and they have enjoyed great successes in the last century, especial from the 1960's and the mid 1990's. The company was doing very well and they took their successes for granted.

Levi Strauss lack innovation and stuck to what they knew, which morphed into offering few product lines that were outdated. By not being up to date, Levi Strauss lost sales and profit when they failed to forecast on changing fashion trends. The company also failed to be responsive to the target market, "In 1993, kids started telling parents that the Levi's jeans legs were to narrow" but Levi's did not take this preferences into consideration.

New competitors for example Miller Outpost, Hilfiger and JNCO were more customer forecast. In response to these customer needs, Miller Outpost