Love

1.2.3 How will the character/Brand be defined, through what means?

Hotel name: ADAMAS

"Diamonds are forever"

OUR Unique selling point is service

Why? Because:

CUSTOMER LOYALTY

* KNOW THE CUSTOMER (PERSONAL OR BUSINESS INFO)

PROVIDING TRUE CUSTOMER SERVICE

* MORE CREATIVE AND PERSONALIZED SERVICE

* COSTOMER SERVICE SUITABLE FOR ALL CUSTOMERS

* DELIEVERY SERVICE

* EQUIVALENT DISCOUNTS, IN-STORE PERCENTAGE OFF COUPON

* INFORM GUESTS BY EMAIL, BROCHURES, CALENDARS ETC ABOUT COMING EVENTS IN HOTEL AND OUTSIDE

* AIRMILES

THE CUSTOMER ALWAYS RIGHT

* CORRECTING THE PROBLEMS, EVEN IF GUESTS ARE WROG MAKE THEM HAPPY

* NOT ENDING THE INTERACTION WITHOUT ENSURING THAT CUSTOMER IS SATISFIED

REALISTIC AND HONEST WITH THE CUSTOMER

* SELL THE BEST TO YOUR CUSTOMER

LISTEN ACTIVELY TO THE CUSTOMER

SUPRIOR CUSTOMER SERVICE (ASK QUESTIONS OR DO A SURVEY TO A THE GUESTS AND NOTE THEM)

Guys, these are our main selling points that we made yesterday:

INTEGRATION & CORPORATION with locals

* local artists exhibitions and contributions

* Memberships

* VIP personalized

* Distribute to consumer booking application with concierge info to proactively better service our guests pre-arrival

Employ the best stuff

* Fully hospitality background studies

* Experience in hospitality industry

* VIP personalized

* Good communication skills

* Knows min 3 languages

New reservation system

First step: Define "salary", "wages", "motivation" and "morale". Define these concepts in term of hospitality industry. Start with the tertiary literature (encyclopaedias, Wikipedia)

Second step: deeper analysis & narrower research.