Lovemarks

Nombre: Christian Reyes

Fecha:

26/10/2016

Lovemarks,

the future beyond brands by Kevin Roberts.

PRINCIPAL IDEA:

The evolution of selling products (and their brands) through desire and opportunity to sell them through lovemarks (trademarks) using a deep emotional connection.

KET WORDS:

Love & Respect. Commitment. Lovemark.

Emotions: joy, sorrow, anger, fear, surprise, disgust.

Secondary emotions (triggered with someone else around): LOVE!, guilt, shame, pride, envy, jealousy.

Innovation, quality, design, loyalty beyond reason, empathy, passion.

(Crave for) Mystery [grate stories , taps into dreams, myths and icons, inspiration]; sensuality [sound, sight, smell, touch, taste]; and intimacy [commitment, empathy, passion].

FRASES:

Love cannot be commanded or demanded, it can only be given. Like power,

you get Love by giving it.

Deep emotional connections.

Love is friendship caught on fire.

At the touch of love, everybody becomes a poet.

Emotion leads to action while reason leads to conclusion.

Zig when others Zag.

Love means more than liking a lot, love is about a profound sense of attachment.

You got three seconds to make me fall in Love with your product.

Find, tell and retell grate stories, inspire.

“The chances of going into a store for a loaf of bread and coming out with only a loaf of bread are about 3 billion to one”

Erma Bombeck (the voice of American housewifes betrween 60´s & 70’s.)

OBJETIVE:

Trace the future of sales through loyalty, a kind of loyalty that is among reason, a kind of loyalty built on inamobibles foundations.

Roberts tried and succeed to share part of his experience and optimism to inspire a new marketing culture based on love, respect and commitment. He actually had reached my mind, or in his words: lightened up mi brain.

"The small, brave act of cooperating with another person, of choosing trust over cynicism, generosity over selfishness, makes the brain light up with quiet joy"