Management Process

PM587

Team A

Portfolio Management Process

Introduction:

Apple is certainly the most admired, the most innovative, and the master of design. An innovative attitude allows the company to strive to make products better and stay one step ahead of competitors. Without a question, everyone believe in the equation Apple=Innovation. In addition to innovation, we have to also consider Apple's big market share. Although Apple experienced a loss in market share to Android OS, Apple still maintained a strong lead. Apple's share of the US smartphone market doubled to 44.9 per cent in the final quarter of last year according to research from Kantar Worldpanel Com Tech. Apple is growing at a much faster rate than Android.

PPM Process main steps:

A. Assess current capabilities

B. Evaluate options and authorize the work

C. Analyze Stakeholders

D. Establish the scope of the portfolio

E. Reach an agreement on importance to prioritize work and balance decisions

F. Balance and optimize the portfolio

G. Report and update portfolio status

Prioritizing & Weighted Ranking

It is critical to match available investments to objectives and properly allocate assets to institutions and individuals providing a balance of risk and performance. Balanced and weighted ranking sometimes require the use of different approaches such as the balanced scoreboard approach where the available factors are listed and weighted. Different series of answers which are provided in a narrative format are converted in a score with a numerical value based on the answer level against guideline.

Project Performance Measurement

Measuring Apple's project performance plays a part in ensuring that our strategy and business performance are in alignment. In addition to this, it monitors performance as a result of the use of a new aspect and it plays a part in ensuring that strategic goals are attained over time. This performance measure could be either qualitative or quantitative. Performance measurement is usually managed through the use of output and outcome measures. For Apple, measuring project performance for 3D Iphone and Ipad could be carried out through identifying the output measures and the outcome measures. The output measures involve the various calculations of the performance of the 3D Ipad and Iphone in the market which are expressed in a quantitative and qualitative manner. Outcome measures