Markerting Mix - McDonalds

Introduction

Marketing mix can be described as the division of groups, used to engender a particular product, by Product, Price, Promotion and Distribution. The fundamental of marketing typically identifies the 4P's of the marketing mix as referring to:

"Marketing mix is a set of correlated marketing tools that work collectively, in order to pursue the firms marketing objectives in its given target market." ......

Another well worded definition for this renowned term is "Putting the right product in the right place, at the right price, at the right time." with reference to

McDonald's is a prominent restaurant known for its fast-food chains world-wide, the introduction of the 'McPizza', will no doubt create a stir among its target market, the purpose of this report's marketing mix is to ensure that the aforementioned 'stir' will be of a positive flavor.

Provided below is a brief view of the strategy that this report will employ in order to ensure optimum success during the product lifeline of the McPizza.

* Product/Service- Product refers to the actual program that we are planning, the goal of the McPizza will be to introduce the best product with the available resources.

Of the many factors related to the pizza, we will in this section talk about product specifics, e.g.: available sizes of the product, the variety of toppings i.e.: chicken, spicy chicken, vegetable etc., nutritional planning's e.g.: less cholesterol pizza's for those with weight concerns etc.

McDonald's is also an internationally based restaurant; therefore its products must differ from region to region, with respect for specific customs and traditions. E.g.: Lack of beef pizza's in the Hindu populated regions of India.

* Price- The key aim of the pricing strategy is to hold the maximum shares of the market by maximum profit, naturally price will defer depending on the quality if the product, competitor prices etc.

To achieve the maximum benefit for the product, it is imperative that the accurate pricing strategy be adopted right from the start, e.g.: Competition based pricing, i.e. with relation to restaurants like pizza hut, dominos etc, Value Pricing depending on recessions or product competiveness e.g.: Value meals at McDonalds.

* Place/Distribution- This refers to the most paramount place, through which to offer the product. That is where the place is located, which channels can be used to aid in the distribution, and the various advantages that can be derived in order to stay ahead of relevant competition.

Another important factor is identifying and using the right distribution channel and intensity. E.g.: Selective distribution like for frozen food products.

* Promotion- The objectives of our promotion is to introduce the new product McPizza, stimulate demand, change the