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Market in Peru

Essay by   •  January 17, 2012  •  Study Guide  •  326 Words (2 Pages)  •  1,539 Views

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Write a 1,050- to 1,400-word paper in which you analyze the various international marketing research methodologies and resources available to you for your selected country. In your analysis, address the following:

* State the objectives of your research.

* Select the appropriate international marketing research resources and methodologies, such as surveys, focus groups, and existing databases, that you would use to create a marketing campaign in yWrite a 1,050- to 1,400-word paper in which you analyze the various international marketing research methodologies and resources available to you for your selected country. In your analysis, address the following:

* State the objectives of your research.

* Select the appropriate international marketing research resources and methodologies, such as surveys, focus groups, and existing databases, that you would use to create a marketing campaign in your selecteWrite a 1,050- to 1,400-word paper in which you analyze the various international marketing research methodologies and resources available to you for your selected country. In your analysis, address the following:

* State the objectives of your research.

* Select the appropriate international marketing research resources and methodologies, such as surveys, focus groups, and existing databases, that you would use to create a marketing campaign in your selected country for XYZ, Inc. d country for XYZ, Inc. our selected country for XYZ, Inc.

Learning Team

Detailed International Marketing Plan Outline: Part I Resources: Internet, student website, University Library

Utilize your selected company, product, and country.

Write a 1,050- to 1,400-word detailed outline of the first portion of your International Marketing Plan. Include at least one paragraph addressing each of the following items:

* Describe the product or service and why it might be successful in your selected country.

* Provide the geographic description of the market.

* Conduct an environmental analysis that addresses the following:

o Political risks

o Legal environment

o Economic analysis

o Cultural analysis

o Demand estimation

* Analyze of the various types of buyers in the international marketplace and the factors that influence their purchasing decisions.

* Identify potential

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