Marketing Chapter 9 Question 4.2

Marketing chapter 9 question 4.2

How does Hormel use its Web site to promote its store brands? Is the site designed more to promote the company or its brands? Check out the Spam Web site, How do you think Hormel is able to successfully sustain this brand that is often the punch line to a joke?

When you bring up the web site the brands are listed right at the top of the website, you can click on next and see additional brands. There is also a tab called brands to click on and when you do it brings up a history of the product, the varieties of the product and recipes.The site does provide a overview and history of the company. It think the web site promotes the products as well as the brands.

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How do you think Hormel is able to successfuly sustain this brand that is often the punch line to a joke?

Spam website: I have never tasted Spam.People must really like the taste of it. it has become part of pop culture and folklore. After doing some research spam is sold in all 50 states and Hawaii buys the most. There are spam festivlas, spam sculpting contest, spam cooking conteest, spam cookbooks and a SpamMobile (a van that goes around the country giving away free spam).

Posted by MGT 6450 at 12:43 PM 0 comments

Marketing chapter 9 question 2.1

Question 2.1 Classify each of the products:

Convenience: Life Insurance, fast food, canned vegetable

Shopping: car stereo, winter coat, pair of shoes, blue jeans, shampoo, curtains

Specialty:

Unsought: Coca-cola

Posted by MGT 6450 at 12:38 PM 0 comments

Marketing chapter 7 SRIC Bi VALS

Vals Survey, how would this info be useful to a researcher?

I am a Thinker/Innovator

I look for durability, functionality and value in products I buy. As an innovator I am an active consumer, I like upscale, niche products and services. I researcher could target through flyers, ads, TV commericals from anything from clothes to furniture and everything in between and they would most likely be successful.

Posted by MGT 6450 at 11:10 AM 0 comments

chapter 7 claritas Target market research

You are where you live, how is this useful in marketing?

Upper-Mid, Middle Age w/o Kids

Widely scattered