Marketing Essay

Marketing

What people do in life or what they buy is influenced in one way or another by marketing. Even though marketing can be defined in different ways, the premise is the same: selling goods and services in a way that makes them more appealing. To obtain organizational success, marketing is important to understand the needs of customers, what they value, and which products would be better for them.

Marketing is advertising a product or service. In everyday life, the average person is affected by marketing in almost everything he or she does; what products to buy and where to shop. The television and the radio are also effective marketing tools because so many people use one or the other every day. Companies use marketing to convince or encourage people to purchase their products.

The American Marketing Association (2011) website says that marketing is the activity and the process for creating, communicating, delivering, and exchanging offerings that have value for different people such as customers, clients, partners, and society. Marketing defined in another way is that it is the performance of activities, which are used to accomplish an organization's objective by anticipating customer or client needs as well as directing a flow of need-satisfying goods and services from a producer to the customer or client (Cannon, McCarthy, & Perreault, 2009).

With the use of marketing, companies can be successful. It is important to understand that marketing is not just about advertising and selling merchandise and services but also the potential customer needs (Cannon, McCarthy, & Perreault, 2009). When companies are developing products, they should be thinking about how it can better their customers or clients or give them more satisfaction instead of creating a product that is just good enough or only okay.

One example of creating a product that has customer needs in mind would be better fuel-efficient vehicles. Over the last couple years, rising gas prices and the down economy made it difficult for people to go wherever they pleased, whenever they pleased. More car companies began coming out with better fuel-efficient cars at better prices. This helped more families to afford these vehicles and not have to worry about the rising gas prices as much as before because they can go farther for less.

Even though there are better cars on the market to help out with the high gasoline prices, not everyone can afford this luxury. Another luxury that not everyone can afford is eating out at restaurants all the time. A family of four can easily spend $50-$100 for one meal. Companies are creating some of these restaurant quality meals to be available for purchase at the grocery store. Purchasing items for a restaurant like meal at a supermarket can be significantly cheaper than to eat the meal at the restaurant itself. Restaurants and even fast food eateries are creating dishes