Marketing Management

Marketing Management

Unit 3 Discussion Board

Patricia Schneider

With the economy being down furniture sells are down, due to the fact that furniture gets up on the back burner. This is not a need it is a want. Art Van has come up with a lot of ways to bring people in their stores to buy furniture.

Art Van has gone to offering 0% interest for a year or they will pay the sales tax. Now they are offering a free T.V. with the purchase of a living room set. A friend of mine took advantage if this about one year ago. They were happy with the T.V, set, but the furniture was not the best quality.

They could offer better quality furniture, with a lower price. They could also offer free delivery for the next day. Other furniture stores are offering the free next day delivery like Gardener White. They also need to be more creative in their advertising on T.V. like they had Rod Stewart back in the day singing "Somewhere", this did not work out to well for them. Their jingle was of one line "Some stores have all the fun" (Money, June 6, 2011). They need to have a better jingle then the one that they used. They could use something like "Come shop with us and get the better deal, we will meet the price of other stores or give you 10% off our everyday low price".

References

Money Beagle (June 6, 2011), The Worst Ad Jingle Ever (Somewhere, Rod Stewart Is

Laughing), Retrieved from Money Beagle, http://www.moneybeagle.com/2011/06/worst-ad-jingle-ever-somewhere-rod.html