Marketing Management

BBDO Worldwide

Marketing Management BA 530

Amanda S. Mgbodille

March 12, 2013

Grantham University

One of the leading advertising agencies in United States of America is BBDO Worldwide. The agency headquarter is located at New York. In the 1891 George Batten's Batten Company started this advertisement agency and in the year 1928 another agency called Barton, Durstine and Osborn merged with the Batten's advertising agency and thus BBDO was formed which stands for Batten, Barton, Durstine and Osborn. The agency is one of the oldest advertisement agencies and has done remarkable jobs in the field of advertisement (bbdo.com). The agency was awarded many times for its services and so recently the Gunn Report named BBDO as the "Most awarded network agency in the world" (PR News wire, 2011).

The agency has got more than 1500 employees and currently it is located in more than 80 countries all over the world. It has been several time been awarded as the agency of the year. The advertising agency because of its popularity has large number of clients and they are like Gillete, PepsiCo, Hyatt Hotels, Jhonson & Jhonson, Watson's Emirates, The Economist and the list goes on a long way. All the companies are one of the leading companies of the world. The BBDO worldwide advertisement agency work with a motto which states "The work The work The work" and BBDO explain this concept as "At BBDO, the Work encompasses every kind of creative content that can touch the consumer and reinforce the brand." So creativity and hard work is the greatest strength of the organization and it has received all its popularity because of its dedicated workers. As said above the company gives lot of importance on creativity and this is one of the unique features of the organization. The organization for its every client prepares advertisements which are very unique and attracts the crowds (bbdo.com).

The organization hires a strong creativity team because more than hard work the company believes that by innovative thinking the organization will move in the path of success. The organization because of this attitude shows lot of enthusiasm towards marketing communication and it is consider as of the leading marketing communicators. Marketing for such an old agency is not a difficult process as with time the organization have gained lot of popularity and the most important thing is as the clients of the agencies are all renowned companies so more and more other clients prefer it for advertisement (bbdo.com).

The BBDÓ advertisement agency being one of the most popular advertising agencies act as one of the best marketing communication platform. The marketing communication basically refers the use of media to promote the products of an organization.