Marketing - Need and Want

Marketing is a process for creating, communicating, delivering the value to customers and build a good relationship between marketer and customers in way that benefit the organization and its stakeholders. Marketing is also based on the way the organizer realize the customer needs and their satisfaction. For examples, Baskin Robbin giving out 31% of discount for their customer on 31st of every month to attract customer, deliver the value to customer and increase customer's loyalty to their company. Marketing concept is the philosophy that an organization should analyze and understand the needs and wants of the consumer and make a correct decision to reach consumer's expectation and satisfied them. Companies build customer relationships through its customer relationship management (CRM) activities. The marketing concept has been stated in a colorful way, for example, "Mc Donald-I'm lovin it", "Honda-The Power of Dreams" and so on. From 1850 until today, Marketing has changed in 4 stages. The evolution of marketing is from production orientation to sales orientation and future on changed to consumer orientation and lastly the marketing strategy that using nowadays is the relationship orientation. We need these changes because there are a lot of competitor appear and increased the competition over the years. Companies realize that the last few orientation is not enough potential to challenge with those competitor and they knew that keeping a good relationship with customer is the most important way to maintain the demand and profit. Marketing functions are activities within an organization that create value for specific product or service. Marketing functions start from identifying the consumers needs and end with satisfying the consumer needs. There are three main marketing functions which is exchange function, physical functions and facilitating functions. Exchange functions are the transaction between buying and selling. Companies ensure that a film's supply available in sufficient quantities to meet consumer demands. Examples for Exchange functions are advertising, personal selling and sales promotions. Physical function is one of the important terms to connect the producer and consumer because it allow the goods flow between producer and consumer. Physical functions take part in shipping, warehousing, packaging, standardizing and grading. Facilitating functions are the activities that exists the exchange functions and physical functions. Examples for facilitating functions are risk-taking by ownership, marketing information and marketing research. Marketing is important because it covers advertising, promotions, public relations and sales. Through marketing, companies are able to introduce and promote their product or service into the market and encourage sales. Marketing helps companies' product to get noticed from the consumers and make the product or service widely known. A company without effective marketing strategy and failed to build up the relationship with the consumer will not long last in the industry.

Needs range from basic survival need which satisfied by necessities. Human needs is a state of felt deprivation some basic satisfaction. Needs including clothing, shelter, safety, belonging, esteem and a few other things that human couldn't live without. Nowadays, education and healthcare also became the needs of human being. All of it is exist in the very texture of human condition. Commonly, consumers will buy the "needs" in the situation which is without motivated; those products don't need to do any advertise or promotion to attract the consumers because consumers need it daily to continue their daily life. But in the world full of competition, even companies need to advertise and promote "needs category product" in order to survive in the market. Do marketers create "needs"?