Marketing Plan: Tesla Motors

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Marketing Plan: Tesla Motors

Danijel Iviv

MBA 630

Regent University

Dr. Gregory Stone

09/17/2015

TABLE OF CONTENTS

EXECUTIVE SUMMARY………………………………………………………………………………………………………4

INTRODUCTION…………………………………………………………………………………………………………………4

COMPANY HISTORY………………………………………………………………………………………………..4

PURPOSE………………………………………………………………………………………………………………..5

MISSION…………………………………………………………………………………………………………………5

PRODUCT DESCRIPTION…………………………………………………………………………………………..5

GOALS & STRATEGIC OBJECTIVES…………………………………………………………………………….5

MARKET RESEARCH……………………………………………………………………………………………………………5

CURRENT MARKET SITUATION…………………………………………………………………………………5

        INDUSTRY TRENDS…………………………………………………………………………………………………..6

        INDUSTRY ANALYSIS………………………………………………………………………………………………..6

PRODUCT/SERVICE DESCRIPTION………………………………………………………………………………………7

CUSTOMER IDENTIFICATION & DESCRIPTION…………………………………………………………………….8

PYSCHOGRAPHIC…………………………………………………………………………………………………….8

        DEMOGRAPHIC……………………………………………………………………………………………………….9

        CUSTOMER ANALYSIS………………………………………………………………………………………………9

CURRENT COMPETATIVE SITUATION…………………………………………………………………………………10

COMPETITOR ANALYSIS………………………………………………………………………………………….10

DISTRIBUTION CHANNELS…………………………………………………………………………………………………10

SWOT ANALYSIS…………………………………………………………………………………………………………………11

STRENGTH………………………………………………………………………………………………………………11

        WEAKNESSES………………………………………………………………………………………………………….11

        OPPORTUNITIES………………………………………………………………………………………………………11

        THREATS…………………………………………………………………………………………………………………12

        CONVERTING WEAKNESSES TO STRENGTH………………………………………………………………12

        CONVERTING THREATS TO OPPORTUNITIES…………………………………………………………….12

MARKETING STRATEGIES…………………………………………………………………………………………………..13

POSITIONING………………………………………………………………………………………………………….13

        PRODUCT……………………………………………………………………………………………………………….13

        PRICING………………………………………………………………………………………………………………13-14

        DISTRIBUTION………………………………………………………………………………………………………..14

COMMUNICATIONS STRATEGIES……………………………………………………………………………………….14

ADVERTISING………………………………………………………………………………………………………….14

        PUBLIC RELATIONS………………………………………………………………………………………………14-15

        PROMOTION……………………………………………………………………………………………………………15

        COMMUNICATION PLAN………………………………………………………………………………………….15

        CRISIS MANAGEMENT PLAN……………………………………………………………………………………15

MARKETING BUDGET………………………………………………………………………………………………………….16

SALES PROJECTION……………………………………………………………………………………………………16

        FINANCIAL ANALYSIS…………………………………………………………………………………………………16

IMPLEMENTATION STRATEGY………………………………………………………………………………………………16