Marketing Plan for Blackberry Playbook

Basically customers are facing a big issue because they are not finding the exact electronic device that will satisfy their needs. It's either a great camera but slow internet or a high speed internet or device full of applications but with an expensive price. Furthermore customers are not feeling convenience with carrying the electronic device because it's too heavy and big "1.6 Pounds".

Customers need a product with affordable price, in which all type of customers could buy it, also providing a faster internet that doesn't lag, a light product that they can carry it anywhere they want because customers were suffering from the previous product. Furthermore they need a device that has a better quality resolution by watching videos, photos, etc.

BlackBerry PlayBook is a BlackBerry tablet is the tablet computer from the Blackberry brand. Blackberry playbook is a high definition media player that has several other functions to it. The ultra-portable gadgets have a 7 inch LCD display. It also has 3 MP high definitions forward facing camera, 5 MP rear facing camera. The gadget offers excellent computing power in the tablet that has 1 GB RAM, 1GHz dual-core processor, enables high definition video conferencing. You can do almost everything you would with an internet connection with this tablet. It is compatible with Blackberry Enterprise Server and Blackberry smart phone. You can use the smart phone as a modem and get 3G access.

After doing a lot of researches, studying the electronic market and doing survey by asking the customers what do they need and what applications that they are looking for. BlackBerry PlayBook is the right choice, we customized the product, added some modifications in and adding some special applications that will make our product unique than other competitors.

We will provide catalogs and show the features of BlackBerry PlayBook and how it differs from other competitors. We will also provide a demo on how the product works.

So after demonstrating what customers are searching for and what is missing in the electronic market we will provide you with the benefits of BlackBerry PlayBook:

Benefits:

The best descriptions, and could also be considered or make it unique about the Blackberry Playbook Tablet technological device would be mentioned as in the followings:

Benefit #1: Pairing with your mobile phone

Expanding the sub-title of benefit 1l which is pairing the tablet with your smart phone. Rather than holding both your Playbook and your BlackBerry mobile phone, you can pair them together and use the Playbook even if your phone was away. You can BBM "message/chat" with your friends through it. Moreover if someone called you it will show and appear on the Playbook screen that