Marketing Plan

. Action programs

The season of construction industry often lays from June to December. In order to prepare for our innovative product, we create the time line including preparation and activities for the first year.

Product will be officially available at February, 2013

A. From November 2012 to February 2013: Preparing, reaching some big construction companies.

- We will introduce the new construction product via exhibitions

- Brand building via sponsoring

- Hold seminar about new product, invite government companies, essential construction companies (tổng công ty xây dựng Sông Đà, 4 example), receive very first orders

- Build up the sale representative department (10-15), send them to big customers.

(From January 2013- February 2013): rarely advertising via Radio (VOV giao thông- Hà Nội, Haiphong)

B. From February to the end of May.

* February: Launching new product.

- Advertising: radio advertising (advertise in other regions such as ThaiBinh, NamDinh etc), sale people, newspaper. (to reach middle project and household construction)

- Sale: direct supplying the big clients (who ordered at part A)

- Starting build up the distribution networks which is focusing on North Vietnam.

* February to the end of May

- Continue the advertising program and enhance it to new regions (ThaiBinh, QUang Ninh, etc), reduce the sponsoring activities.

- Building Northern distribution network:

+ Directly supply to government companies, big clients- individual marketing.

+ Wholesalers: who will distribute to middle project such as factory, schools, etc. (1-2)

+ Retailer: who distribute the product to Household, small buildings- focusing on Hanoi, Haiphong and Quang Ninh where have high demand.

- Sale activities: limited activities

C. From June 2013 to September 2013

- Enhance advertising activities, start using TV advertising, only sponsor important events.

- Enjoy sale increase in Northern Vietnam through construction season.

- Running promotion activities:

+ Discount for big order

+ Reward wholesaler and retailer according to orders.

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