Marketing Plan

Number of article: Article 11 Title: Become the Main Attraction. People go to summer event for music, food and fun-not for marketing materials. Here's how you get them to pay attention to you.

Briefly state the main idea of this article: This article is presented that discusses gaining consumer attention in summer event marketing, and the goals of event marketing related to raising awareness and increasing sales, nothing that many consumers will remember the event's music and food, but not its products or services. Information is provided on how to engage consumers and increase attention through location, excitement, participation, incentives, and brand recognition.

List three important facts that the author uses to support the main idea:

1, In some events, you should find some company partners to participate at the event with you and subsidize expense, a premise, you have to make sure those partners is relevant to the audience and reflective of your brand.

2, When you team to show the product, you have to make sure your staff members dress the part to not only physically represent the brand, but also attract consumers.

3, It is very important to train your staffs to present your brand that can act the part.

List any examples of bias or faulty reasoning that you found in the article:

Although event marketing is very important, I think there are still a little bit risks. In my opinion, event marketing should bring huge attention, but it may also have the opposite effect, is the visibility of the business or product is expanded, but it is not reputation but a negative evaluation.

List any new terms/concepts that were discussed in the article and write a short definition:

NASCAR: National Association for Stock Car Auto Racing's.