Marketing

With the development of society the entertainment，industry is playing an increasingly important role in people daily life. People need relax their body and relieve their pressure after work. This makes entertainment more necessary for people. People are taking enormous pressure from life and work, so they need entertainment to balance their mental so that they can survive in the crucial world. Entertainment industry has several types' activities, such as media, games, sports, gambling, etc. Every person has different way to relax himself/herself. Male and female have huge difference in handling their leisure time. Male tends to be more aggressive, for examples, gym, video games, and sports club while most of girls prefer indoor activities, such as shopping, gossip with friends, watching movies and cooking.

In this report, an innovative idea in entertainment industry will be presented which is the hand work industry. The hand work becomes more and more popular in last few years. Particularly, among young people who have enthusiasms to build their special hand work are big fun of this industry. For instance, lots of boys would like to build models of plants, boats, robots, etc. On the other hand, girls like to make chocolate, cross stitch and doll house. And for the girls who just fall in love, hand work is a very meaningful and impressive way to show their emotion to their boyfriends. Therefore, the hand work business has increasingly market in nowadays entertainment industry. This report will take the hand work for girls as the innovation business and show the two possible commercial opportunities of this particular business. Then it will descript the business concept and discuss the feasibility of them. There are two main parts of this report to present the two commercial opportunities. For each opportunity, there are three items need to considered, which are entrepreneurial opportunities, abilities and objectives. For the people who want to invest in this industry can get some helps from this report and thinking about their choices for the business.

The first opportunities base on the business is offering hand work class. The business has three parts, including handmade chocolate and cake, handmade cross stitch and handmade doll house. First, we need to organize the time arrangement of the classes. We can offer weekly class which has three types, including daily class, night time classes and weekend classes. The night time classes and weekend classes are special for the working people. Secondly, place is another essential aspect of this business. The address of the place has to be quiet and delicate. The transportation of the place cannot be too busy. People who attend to the class need a peaceful environment to working with the hand work. Also, the place needs at least three floors for the three parts of the business. The first floor has kitchen stuff, such as oven, microwave, dish washer, tables, and all kinds of kitchen appliance. The second floor could be the place for the cross stitch. The place should be able to put tables, chairs which are very comfortable, and the stitch appliance such as cloth and needlework. The top floor can be used for doll house making. This floor may need more room, like a workshop. We can offer the wooden, the tools, and the picture the clients like. The clients can choose their favorite model which they want and we can book the items according clients' need and help clients finish the work. Human resource is also important to the business. Hiring the appropriate person to be the teachers is very important for the classes.

The marketing and finance problems are needs to be concern at the first place. Internet should be the main pathway for marketing. The target clients are young girls who are use internet as the main utility for searching information. The shop should be set a website and let people easy to find out. Facebook could be a good way to introduce the business. If people like the shop, they can vote on the Facebook like "like it" and then more people can know the business. Also, the people who charge for marketing can give publicity to college students. They can go into university and stick the advertisement of the website on the announcement board in university which is also a cost less way to do the marketing.

There are two concerns about financial situation, which are investment from the business owners if they have enough fundamental or they can loan from bank or other financial authorizes. They have a financial plan for the business. They need to figure out the total amount of money to start the business, and the profit of the business after the business mature. Of course, the intuition is an essential part in the financial arrangement. The appropriate amount of the intuition is very important because if the price is too low there is no profit while if the