Mc Donald's Case

As many may have been aware, the company with the huge yellow M logo, Mc Donald's has been established itself in many places throughout the world, and growing vastly in making a name for its brand worldwide as one of the low-priced, and fast-food service food places. Particularly, Mc Donald's, similarly or unlike other fast food companies, faces a number of feedbacks that need to be addressed. Besides the facts provided by the company itself, for instance, "Currently 1.7 million people in 119 countries work for Brand McDonald's." And also, "More than 80 percent of McDonald's 33,000 restaurants worldwide are independently owned and operated." Specifically, is the company trying the best possible to respond to the customers' wants and needs, as many may have been referring to it as an unsatisfactory place to consume due to dietary and health issues posed to the restaurant-goers?

Indeed, Mc Donald's is well known as one of the largest growing sell in the fast food industry for its rapid service, and reasonable cost, when it comes to satisfy some or most of the customers' needs. For many who cannot afford expensive food, and do not care about any other negative aspects, which might affect their wellbeing consuming at MCD, may find the company more than affordable. Nevertheless, for those who are well-informed of the food safety, and the danger it may cause for not consuming properly, assuredly may oppose to some or many of MCD's menus, or how the service and food are provided. In fact, this may cause to loss of customers, decrease in purchasing, and many other ineffectual aspects. If MCD is pursuing to say a place "where people eat and smile," the company has to listen to, and find out what the people want, and the same goes to succeed internationally. Furthermore, Mc Donald's has not quite gotten there yet to be in the range to turn around the negativity described of them, as they are not designed as a good destination for a perfect diet. Tasty does not always mean healthy, tasty food can get scary sometimes, if the provider does not take good care or responsibility to serve the consumers with good meals, dinner, breakfast or supper. However, Mc Donald's should not get all the blame; consumers get what they pay for, simple is that. It is to the consumers to look out for what is good. If I want a healthy meal, I know it will cost a lot more than seventy five cents. Additionally, as it is as important as anything else, customers represent the market and it always is good for a market place, or a company to listen to, and know customers' wants and needs. A market can become successful, only by responding to what the majority of the customers want and need, also it is impossible to respond to all, that is why there is target market. Price and service may all be good, but the customers' influences may be a detriment to any company.

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