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Mc Donalds Vs Subway

Essay by   •  July 23, 2012  •  Case Study  •  826 Words (4 Pages)  •  1,414 Views

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Prior to today's day and age Americans were exceedingly more healthier and active human beings. In today's society more individuals want their food at a faster rate and quickly prepared. Most Americans wouldn't mind if it's cooked on the spot or already done before you come through the door as long as the time is rapid. Mc Donald's and Subway are the two most popular worldwide companies holding the number one and number two spots worldwide. Though Subway is the largest chain fast food restaurant right now enjoying its current view at the top Mc Donald's contradicts that meaning they are committed to being better not bigger. Most people will say it's hard to believe the sandwich chain has surpassed the golden arches with one company holding more positives then negatives. The two largest fast food restaurants have several similarities and differences. Regardless of either most would preferably choose Mc Donald's.

Convenience is the most important key to running a successful and profitable business. When taking care of a family, running a business, and being involved with extracurricular activities the last objective on most people minds is preparing a meal. Many people cling to fast food more often because of the accessibility. McDonalds would make sense because of the inutility of the drive-thru and dollar menu which is beneficial since this restaurant serves over 68 million consumers daily over 119 counties.

Furthermore, subway is not very consumer friendly since every order has to be made inside the restaurant. This puts a strain on the individual if the person is in a rush or on the go. Providing consumer service without a drive thru is a lot less beneficial towards their growth for many reason. For instance, this company loses thousands of consumers everyday because they might have too many kids in the car; raining that day; or simply because he/she was to eat in the comfort of their own car. Even though when being a fast food restaurant or place of convenience a drive thru is essential.

When choosing a particular food place who wouldn't want choices? Mc Donald's have an array of possibilities that make their consumers come back for more. Of these foods someone can choose from most will include burgers, breakfast, dessert, nuggets, fries, and plenty more. With such choices this caters to the consumers in some many ways. Rather you are going to this hot spot for breakfast, lunch or dinner they have something for you. On the other hand, subway is very limited to resources they provide on the menu. Even though you can go there any time of the day everything revolves around subs and breading products. Most people would prefer having a say so in the foods they consume, then practicing the same old routine.

In addition, the prices of the two differentiate the two as well. With the changing and rewarding economy it exceeds resourcefulness, and McDonald's gives them

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