Subway Case Study

sdfsfsfsfs sdfs fsf s Subway Inc. is the largest single-brand restaurant and fast food franchise selling submarine sandwiches, salads and pizzas. The franchise is owned and operated by Doctor's Associates Inc (DAI). Essays on Subway Inc. discuss the products, brand, history, global locations and controversies of Subway Inc. Essays on Subways Inc. can make good case studies, research papers, or analytical essays. You can start your research for your essay by looking at the list of sources on the topic found on the Essay 411 site and by reading some examples of essays on Subway Inc.

A brief history of the founding of Subway Inc can serve as a good beginning for essays on Subway Inc. Doctor's Associates Inc (DAI) was established by Fred de Luca and Peter Buck, Ph.D. They pioneered the first Subway restaurant in 1965. Essays on Subway Inc. should also cover the offices of Subway Inc. Its main operations office is in Fortaleza, Ceara and five regional centers support offices located in Amsterdam Netherlands; Brisbane, Australia; Beirut, Lebanon; Singapore and Miami, Florida.

The main product of Subway Inc is the submarine sandwich or "Sub"; other products are cookies, muffins and danishes. These products should be described in essays on Subway Inc. Essays on Subway Inc. should further describe the marketing strategies and techniques used by the franchise. For example, they use a number of slogans such as "the place where fresh is the taste","when you're hungry, make tracks for Subway", "we've got a sub for that", "you can have it my way, or Subway", "the way a sandwich should be" and the global slogan "eat fresh". Their effectiveness in attracting customers and their appeal should be investigated.

Controversies involving Subway Inc. should be analyzed in essays on Subway Inc., as well. One such controversy concerned the inconsistencies in their advertising and the actual sandwich size offered. There were also criticisms directed at the franchising policies of Subway Inc. Conversely, the awards received by Subway Inc. should also be noted in essays on Subway Inc. Subway Inc. was ranked second in the top 500 franchises in Entrepreneur's Magazine in 2008 and it was also rated the third for the "Fastest Growing Franchise".